Design and Creation of Chalkboard Lettering
Brief and mood board
A course by Paola Vecco , Graphic Designer Specialized in Lettering and Typography
Joined August 2017
Joined August 2017
About the video: Brief and mood board
Overview
“Like any design project, especially if it is commissioned, you should start with a brief. This will serve to define what is to be communicated and how it is intended to be done. ”
In this video lesson Paola Vecco addresses the topic: Brief and mood board, which is part of the Domestika online course: Design and Creation of Chalkboard Lettering. Learn the principles of lettering and design an attractive chalkboard composition for a bar, restaurant or business .
Partial transcription of the video
“Brief and mood board In this lesson we will define the bases of our project. We will define a brief of what we want to communicate and how to communicate it. In design projects it is good to start with a brief, it does not matter if your project is for a client or is personal. The important thing is that you have clear objectives on paper so as not to lose your way along the way and avoid setbacks. For my project, I defined some points. I'll work on a blackboard for a bar. The concept of a local is a casual bar. It means that it is not something very elegant, but it is not a seedy joint eit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Creation of Chalkboard Lettering
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Category
Calligraphy & Typography -
Areas
Hand Lettering, Lettering
Paola Vecco
A course by Paola Vecco
Paola Vecco is a graphic designer specialized in lettering and typography whose work combines her passion for design and letters. She has been working in branding for almost fourteen years and after passing through some of the most renowned studios in Peru, Paola became creative director at Infinito Consultores where she works on designs for well-known brands.
She studied lettering and calligraphy in Buenos Aires, Argentina and went on to complete a postgraduate degree in advanced typography at the EINA in Barcelona. Her typeface, Tocapu, was selected for the Pangramme International Student Type Design Exhibition. She was ambassador for the brand Tombow and has also taken part in the Tipos Latinos biennale.
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