Design and Creation of Chalkboard Lettering
Hierarchies and composition structure
A course by Paola Vecco , Graphic Designer Specialized in Lettering and Typography
Joined August 2017
Joined August 2017
About the video: Hierarchies and composition structure
Overview
“Here I will talk about how to establish hierarchies and how they help make composition decisions.”
In this video lesson Paola Vecco addresses the topic: Hierarchies and composition structure, which is part of the Domestika online course: Design and Creation of Chalkboard Lettering. Learn the principles of lettering and design an attractive chalkboard composition for a bar, restaurant or business .
Partial transcription of the video
“Hierarchies and composition structure Here I will talk about how to establish hierarchies and how they will help us make decisions in our composition. Our final project will have a set of words to be distributed in a space. The ideal is to have hierarchies so that the message is clear. If all our text were the same size, at the same level, it would be very difficult to understand what the message is, know what is the main dish, what are the ingredients, even what is the price. For this, the hierarchy will help us to clarify what we want to say. Let's see an example. Here we have a four word...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Creation of Chalkboard Lettering
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Category
Calligraphy & Typography -
Areas
Hand Lettering, Lettering
Paola Vecco
A course by Paola Vecco
Paola Vecco is a graphic designer specialized in lettering and typography whose work combines her passion for design and letters. She has been working in branding for almost fourteen years and after passing through some of the most renowned studios in Peru, Paola became creative director at Infinito Consultores where she works on designs for well-known brands.
She studied lettering and calligraphy in Buenos Aires, Argentina and went on to complete a postgraduate degree in advanced typography at the EINA in Barcelona. Her typeface, Tocapu, was selected for the Pangramme International Student Type Design Exhibition. She was ambassador for the brand Tombow and has also taken part in the Tipos Latinos biennale.
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