Design and Creation of Chalkboard Lettering
Proportions, weight, contrast and angle
A course by Paola Vecco , Graphic Designer Specialized in Lettering and Typography
Joined August 2017
Joined August 2017
About the video: Proportions, weight, contrast and angle
Overview
“I will explain the different types of proportion, weight and contrast, the second group of decisions that you will have to make for your lettering. ”
In this video lesson Paola Vecco addresses the topic: Proportions, weight, contrast and angle, which is part of the Domestika online course: Design and Creation of Chalkboard Lettering. Learn the principles of lettering and design an attractive chalkboard composition for a bar, restaurant or business .
Partial transcription of the video
“Proportions, weight, contrast and angle Once we have in mind the structure of our word, we can decide on the proportion, weight, contrast and angle we want. The first thing we are going to see is the proportion. We have three examples on this sheet: an example of a condensed letter, a regular letter, and an expanded letter. In this case we can make two types of decisions, one functional and one rational. The functional comes to be the one that, due to a space issue, we are going to decide one proportion or another. For example, if I have a very long ingredient list on my board, maybe I will...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Creation of Chalkboard Lettering
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Category
Calligraphy & Typography -
Areas
Hand Lettering, Lettering
Paola Vecco
A course by Paola Vecco
Paola Vecco is a graphic designer specialized in lettering and typography whose work combines her passion for design and letters. She has been working in branding for almost fourteen years and after passing through some of the most renowned studios in Peru, Paola became creative director at Infinito Consultores where she works on designs for well-known brands.
She studied lettering and calligraphy in Buenos Aires, Argentina and went on to complete a postgraduate degree in advanced typography at the EINA in Barcelona. Her typeface, Tocapu, was selected for the Pangramme International Student Type Design Exhibition. She was ambassador for the brand Tombow and has also taken part in the Tipos Latinos biennale.
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