Creative Poster Design for Events
Scale
A course by Marte , Graphic Designer and Lettering Artist
About the video: Scale
Overview
“On the streets, it's easy to recognize a poster as such, but what if you see it out of context or on a post on social media? In this lesson, you will learn how to add details that will give clues of the scale for your poster.”
In this video lesson Marte addresses the topic: Scale, which is part of the Domestika online course: Creative Poster Design for Events. Explore the tools to create a visually striking poster from scratch by combining the art of lettering and graphic design.
Partial transcription of the video
“It's easy to recognize a poster as such if we see it in the streets. But what if we see it out of context on a social media post? In this lesson, I'll show you how to add details that will give clues of the scale. One of the predominant features of the poster, it's clearly its size. It usually varies from an A3 to 1 meter by 70 centimeters. This size allows the predominant information to be read from afar quickly. This usually is the artist. The venue and the date. When one approaches a data poster, Usually we will find some extra information Normally, It's shown in small sizes on the heade...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Poster Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Creativity, Design, Digital Design, Graphic Design, Lettering, Poster Design, Typography, Vector Illustration

Marte
A course by Marte
Martina Galarza, also known as Marte, is a graphic designer and lettering artist from Buenos Aires, Argentina. What started as a hobby, creating posters for her musician friends just six years ago, has transformed into a blossoming career. After discovering her passion for lettering and design, she left her career in geology and started working as a designer for an independent music label.
Marte has designed posters for musicians like Pussy Riot, Paul McCartney, Courtney Barnett, Marilina Bertoli, Indios, and Juana Molina. She has also designed graphic pieces for brands like Budweiser, WeWork, and Cynar. She created a poster series titled Female Power in 2018, which was a key year for the feminist movement in Argentina. The series went on to be exhibited in Argentina, Spain and Australia, and won the Latin American award for illustration.
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