Creative Poster Design for Events
Layout
A course by Marte , Graphic Designer and Lettering Artist
About the video: Layout
Overview
“You will learn what a grid is, and how you can use it to organize the different elements of the poster to make an authentic composition. ”
In this video lesson Marte addresses the topic: Layout, which is part of the Domestika online course: Creative Poster Design for Events. Explore the tools to create a visually striking poster from scratch by combining the art of lettering and graphic design.
Partial transcription of the video
“Layout We will learn what is a grid and how we can use it to organize different elements of our poster, creating an authentic composition. To decide the layout of our poster, we are going to use grids. The grid is a system that helps us distribute the information in our poster in a balanced way. It's a structure made up of a series of intersecting lines used to organize content. By dividing the space into different areas, it allows us to organize the image and text and decide where will be negative space, allowing us to manage points of tension and generate a reading tour. For those of you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Poster Design for Events
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Category
Design -
Software
Adobe Illustrator -
Areas
Creativity, Design, Digital Design, Graphic Design, Lettering, Poster Design, Typography, Vector Illustration

Marte
A course by Marte
Martina Galarza, also known as Marte, is a graphic designer and lettering artist from Buenos Aires, Argentina. What started as a hobby, creating posters for her musician friends just six years ago, has transformed into a blossoming career. After discovering her passion for lettering and design, she left her career in geology and started working as a designer for an independent music label.
Marte has designed posters for musicians like Pussy Riot, Paul McCartney, Courtney Barnett, Marilina Bertoli, Indios, and Juana Molina. She has also designed graphic pieces for brands like Budweiser, WeWork, and Cynar. She created a poster series titled Female Power in 2018, which was a key year for the feminist movement in Argentina. The series went on to be exhibited in Argentina, Spain and Australia, and won the Latin American award for illustration.
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- Level: Beginner
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