Creativity and Tech: Transform the World with Innovation
Prioritization matrix
A course by David Alayón , Techno-Creativity Expert
About the video: Prioritization matrix
Overview
“Next, we are going to review the ideas that have come out, we will choose one or more and try to improve them with another creative tool.”
In this video lesson David Alayón addresses the topic: Prioritization matrix, which is part of the Domestika online course: Creativity and Tech: Transform the World with Innovation. Learn to solve everyday challenges by finding inventive solutions to real problems with techno-creativity.
Partial transcription of the video
“Prioritization matrix We will use another creative tool, which is the prioritization matrix. This tool will allow us to categorize ideas that we obtained in the previous step under a series of objective criteria. This matrix has different rows, which will be the ideas, and different columns, which will be the factors to assess and that influence when solving the challenge and the quality of the idea. In the "workbook" there is an empty matrix to put your factors. I chose these five and a final column where to add the score. The first is resolution of the challenge, in what percentage solves...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity and Tech: Transform the World with Innovation
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Category
Marketing & Business, Web & App Design -
Areas
Creative Consulting, Creativity, Digital Design, Mobile Design
David Alayón
A course by David Alayón
David Alayón is an expert in innovation and disruptive technology and has accrued more than seventeen years of experience developing creative digital products with a strong focus on user experience (UX). He has worked with major brands like Nike, Inditex, IKEA, and Pepsi, and is one of the founding members of Darwin Social Noise, a creative digital agency. This is how he developed his concept of techno-creativity: an approach to problem-solving centered around creatively rethinking technology.
He is also the co-founder of two consulting firms: Innuba and Mindset. The first concentrates on social innovation to help businesses design and launch products and services that have positive impacts on the world, and the second specializes in transforming companies through innovation and talent. Despite all these endeavors, David still finds time to share his wisdom as a mentor for several startups like Macco Robotics, Hoop Carpooling, and Ecodicta, as a teacher at digital and business schools like Headspring and Instituto de Empresa, and as a speaker at events such as TEDx and Mobile World Congress.
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