Creativity and Tech: Transform the World with Innovation
History of technocreativity
A course by David Alayón , Techno-Creativity Expert
About the video: History of technocreativity
Overview
“Next, we are going to take a tour through the history of technocreativity; where and why the term arises, what evolution has it had and what future projection it will have.”
In this video lesson David Alayón addresses the topic: History of technocreativity, which is part of the Domestika online course: Creativity and Tech: Transform the World with Innovation. Learn to solve everyday challenges by finding inventive solutions to real problems with techno-creativity.
Partial transcription of the video
“History of technocreativity Now we will see the history of technocreativity and how it evolved over the years. This arises in 2012, with a digital creative agency, Social Noise. There we wanted to find profiles with more than one area of "expertise". We meet creatives, strategists, strategic plans, technologists, but there were no profiles with different areas of "expertise" who had a creative vision, but technological knowledge or strategic plans with creative capacity. We were trying to generate projects with a high creative component and a technological component. Projects like an intera...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity and Tech: Transform the World with Innovation
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Category
Marketing & Business, Web & App Design -
Areas
Creative Consulting, Creativity, Digital Design, Mobile Design
David Alayón
A course by David Alayón
David Alayón is an expert in innovation and disruptive technology and has accrued more than seventeen years of experience developing creative digital products with a strong focus on user experience (UX). He has worked with major brands like Nike, Inditex, IKEA, and Pepsi, and is one of the founding members of Darwin Social Noise, a creative digital agency. This is how he developed his concept of techno-creativity: an approach to problem-solving centered around creatively rethinking technology.
He is also the co-founder of two consulting firms: Innuba and Mindset. The first concentrates on social innovation to help businesses design and launch products and services that have positive impacts on the world, and the second specializes in transforming companies through innovation and talent. Despite all these endeavors, David still finds time to share his wisdom as a mentor for several startups like Macco Robotics, Hoop Carpooling, and Ecodicta, as a teacher at digital and business schools like Headspring and Instituto de Empresa, and as a speaker at events such as TEDx and Mobile World Congress.
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