Creativity and Tech: Transform the World with Innovation
Defining the challenge
A course by David Alayón , Techno-Creativity Expert
About the video: Defining the challenge
Overview
“In this lesson we are going to define the challenge that we will develop throughout the course and to which in the end we must have given a solution.”
In this video lesson David Alayón addresses the topic: Defining the challenge, which is part of the Domestika online course: Creativity and Tech: Transform the World with Innovation. Learn to solve everyday challenges by finding inventive solutions to real problems with techno-creativity.
Partial transcription of the video
“Defining the challenge Now we are going to find a challenge and define it with a high level of detail. To keep things simple, we will choose a challenge that is everyday. Imagine your day to day. Think of that moment when you get up, You have breakfast, you go to work, you go through the day until you go to bed. We will use the smartphone as a technology to solve it. Must be everyday situations where the smartphone is present or nearby. I chose the challenge to wake up, something that happens to all of us and that we all suffer every day. The objective will be to improve that experience, bu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity and Tech: Transform the World with Innovation
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Category
Marketing & Business, Web & App Design -
Areas
Creative Consulting, Creativity, Digital Design, Mobile Design
David Alayón
A course by David Alayón
David Alayón is an expert in innovation and disruptive technology and has accrued more than seventeen years of experience developing creative digital products with a strong focus on user experience (UX). He has worked with major brands like Nike, Inditex, IKEA, and Pepsi, and is one of the founding members of Darwin Social Noise, a creative digital agency. This is how he developed his concept of techno-creativity: an approach to problem-solving centered around creatively rethinking technology.
He is also the co-founder of two consulting firms: Innuba and Mindset. The first concentrates on social innovation to help businesses design and launch products and services that have positive impacts on the world, and the second specializes in transforming companies through innovation and talent. Despite all these endeavors, David still finds time to share his wisdom as a mentor for several startups like Macco Robotics, Hoop Carpooling, and Ecodicta, as a teacher at digital and business schools like Headspring and Instituto de Empresa, and as a speaker at events such as TEDx and Mobile World Congress.
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- 13 lessons (1h 16m)
- 19 additional resources (4 files)
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- Audio: Spanish
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- Level: Beginner
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