Brand Partnership Strategy for Creatives
Design Your Strategy
A course by Luis Fernandes , Executive Producer and Partnerships Expert
Joined November 2020
Joined November 2020
About the video: Design Your Strategy
Overview
“In this lesson, we will use the answers provided by Sara as a reference to help you design your strategy. ”
In this video lesson Luis Fernandes addresses the topic: Design Your Strategy, which is part of the Domestika online course: Brand Partnership Strategy for Creatives. Translate your creativity into successful partnership opportunities to expand your reach with brands that align with your values.
Partial transcription of the video
“Design Your Strategy In this lesson, we're going to use the answers provided by Sara to design your own strategy. The ability to create opportunities is one of the most important things in the artist-brand partnership context. We've also seen the inspiring story of Jonathan Calugi that we can also use as a reference to design our own method and strategy. Our strategy will be divided in five main steps. The first one should be to define your goal. After it, you should identify your targets, and then do a pros and cons analysis. After having your information organized, you should define an ac...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Partnership Strategy for Creatives
-
Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Luis Fernandes
A course by Luis Fernandes
Luis Fernandes is an executive producer with over ten years of experience in producing, curating, and building partnerships in creative industries. During his Master’s studies in Architecture at Escola Superior Artística do Porto, Luis found a gap of collaboration among students from different backgrounds, an observation that he transformed into an opportunity and a full-time career.
His passion for building bridges between talent, audiences, and brands has been at the core of his professional focus since the start of his career. Luis has led partnerships with brands like Pitchfork, Shutterstock, WeTransfer, Inditex, Pull&Bear, Parfois, Le Guess Who?, We Are Europe, Primavera Sound, Internet Age Media, and the British Council. He is currently the executive producer for Canal 180, where he leads international partnerships and works closely with artists, photographers, videographers, designers, architects, and bands.
- 100% positive reviews (15)
- 499 students
- 11 lessons (1h 53m)
- 19 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
