Brand Partnership Strategy for Creatives
Artist and Brand Perspectives
A course by Luis Fernandes , Executive Producer and Partnerships Expert
Joined November 2020
Joined November 2020
About the video: Artist and Brand Perspectives
Overview
“In this lesson, we will explore what are the key points that an Artist and a Brand should take into consideration when making a decision about a new partnership.”
In this video lesson Luis Fernandes addresses the topic: Artist and Brand Perspectives , which is part of the Domestika online course: Brand Partnership Strategy for Creatives. Translate your creativity into successful partnership opportunities to expand your reach with brands that align with your values.
Partial transcription of the video
“Artist and Brand Perspectives What are the values that an artist can't renounce when deciding about a partnership. What's the brand perspective when searching for new artists to partner with. In this lesson, we will learn more about each point of view and understand what to bear in mind when deciding about a possible partnership. During this course, we'll talk a lot about artists and brands. It's time to clarify what do I mean when I refer to an artist, or what do I mean when I refer to a brand. What's an artist? By artists I'm including everyone who is working on the visual culture. I can ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Partnership Strategy for Creatives
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Luis Fernandes
A course by Luis Fernandes
Luis Fernandes is an executive producer with over ten years of experience in producing, curating, and building partnerships in creative industries. During his Master’s studies in Architecture at Escola Superior Artística do Porto, Luis found a gap of collaboration among students from different backgrounds, an observation that he transformed into an opportunity and a full-time career.
His passion for building bridges between talent, audiences, and brands has been at the core of his professional focus since the start of his career. Luis has led partnerships with brands like Pitchfork, Shutterstock, WeTransfer, Inditex, Pull&Bear, Parfois, Le Guess Who?, We Are Europe, Primavera Sound, Internet Age Media, and the British Council. He is currently the executive producer for Canal 180, where he leads international partnerships and works closely with artists, photographers, videographers, designers, architects, and bands.
- 100% positive reviews (15)
- 499 students
- 11 lessons (1h 53m)
- 19 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
