Brand Partnership Strategy for Creatives
Context
A course by Luis Fernandes , Executive Producer and Partnerships Expert
Joined November 2020
Joined November 2020
About the video: Context
Overview
“In this lesson, I will go over examples of collaboration between artists and brands, especially after the introduction of Web 2.0 as an internet space based on content.”
In this video lesson Luis Fernandes addresses the topic: Context, which is part of the Domestika online course: Brand Partnership Strategy for Creatives. Translate your creativity into successful partnership opportunities to expand your reach with brands that align with your values.
Partial transcription of the video
“Context In this lesson, we're gonna go over how collaboration between artists and brands have evolved during the years, especially with the introduction of Web 2.0, but first, I would like to tell you what we'll do during this course. The idea is to design a step-by-step roadmap that will allow you to approach brands and present unique artworks. This is not rocket science. It is a process and a methodology. To start, we'll have a look at how artists and brands have collaborated over years, to understand the context we're operating in. Then, we'll take a look into the artist and the brand pe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Partnership Strategy for Creatives
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Design Management, Marketing
Luis Fernandes
A course by Luis Fernandes
Luis Fernandes is an executive producer with over ten years of experience in producing, curating, and building partnerships in creative industries. During his Master’s studies in Architecture at Escola Superior Artística do Porto, Luis found a gap of collaboration among students from different backgrounds, an observation that he transformed into an opportunity and a full-time career.
His passion for building bridges between talent, audiences, and brands has been at the core of his professional focus since the start of his career. Luis has led partnerships with brands like Pitchfork, Shutterstock, WeTransfer, Inditex, Pull&Bear, Parfois, Le Guess Who?, We Are Europe, Primavera Sound, Internet Age Media, and the British Council. He is currently the executive producer for Canal 180, where he leads international partnerships and works closely with artists, photographers, videographers, designers, architects, and bands.
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- 499 students
- 11 lessons (1h 53m)
- 19 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
