Brand Partnership Strategy for Creatives
A course by Luis Fernandes , Executive Producer and Partnerships Expert
Joined November 2020
Translate your creativity into successful partnership opportunities to expand your reach with brands that align with your values
Joined November 2020
Finding the balance between being creative and authentic, while working with major brands is a challenge that requires an effective strategy. Executive producer and partnerships manager Luis Fernandes believes in chances backed by hard work to create new opportunities. He has over ten years of experience in building partnerships, working with brands like Pitchfork, WeTransfer, Inditex, Primavera Sound, and the British Council.
In this course, Luis shares his experience, approach, methodology, and workflow for artists and creatives to strike successful partnerships with brands. Explore examples of successful partnerships, learn how to establish contact with a brand, and design your own plan of action to start connecting with potential partners.
What will you learn in this online course?
11 lessons & 19 downloads
- 100% positive reviews (15)
- 523 students
- 11 lessons (1h 53m)
- 19 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design a step-by-step strategy for striking new brand partnership opportunities and artwork to present to a targeted brand.
Who is this online course for?
For artists and creators in all fields that are interested in developing their creative network, creating new partnership opportunities, and translating their creativity into a strategy to promote their work to a wider audience.
Requirements and materials
You don’t need any previous experience in partnership strategy to take this course, just an open mind and the motivation to think creatively towards taking the first steps to develop new partnership opportunities.
As for materials, you’ll need a computer, some paper, and a pen to draw some ideas and draft a roadmap.
Reviews
Luis Fernandes
A course by Luis Fernandes
Luis Fernandes is an executive producer with over ten years of experience in producing, curating, and building partnerships in creative industries. During his Master’s studies in Architecture at Escola Superior Artística do Porto, Luis found a gap of collaboration among students from different backgrounds, an observation that he transformed into an opportunity and a full-time career.
His passion for building bridges between talent, audiences, and brands has been at the core of his professional focus since the start of his career. Luis has led partnerships with brands like Pitchfork, Shutterstock, WeTransfer, Inditex, Pull&Bear, Parfois, Le Guess Who?, We Are Europe, Primavera Sound, Internet Age Media, and the British Council. He is currently the executive producer for Canal 180, where he leads international partnerships and works closely with artists, photographers, videographers, designers, architects, and bands.
Content
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U1
Introduction
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About Me
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Influences
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U2
An Overview on the Partnerships Context
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Context
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Artist and Brand Perspectives
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Getting to Know an Artist
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U3
Case Study
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Your Work, Your Perspective
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Design Your Strategy
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Present Your Work
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U4
Network, Opportunities, and Approach
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Networking: How It Works
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Create Your Own Network
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Approach
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FP
Final project
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Artist-Brand Partnership
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for artists and creative professionals interested in building partnerships with brands and expanding their collaborative opportunities.
No advanced skills are required, but a basic understanding of art, design, or creative industries will help you get the most out of the course.
You’ll learn practical strategies for initiating, managing, and evaluating artist-brand collaborations, including how to approach brands, balance creative control, and develop successful partnership campaigns.
Yes, the course teaches you how to organize, present, and tailor your creative portfolio for brand engagement and collaborative opportunities.
The course offers actionable methods for expanding and maintaining professional networks using both digital tools and offline strategies, including organizing contacts and building industry relationships.
Yes, the course includes guidance on leveraging platforms like Behance, Instagram, and personal websites to present your portfolio and increase visibility.
Yes, you’ll learn step-by-step processes for identifying suitable brands, crafting tailored presentations, and making effective outreach as an artist.
Muy Valiosa información de primera mano. A veces los consejos y las reflexiones valen mas que cualquier otra cosa.
Muito bom!
El curso tiene cosas interesantes pero no creo que vaya muy enfocados a marcas
Excelente contenido, es una metodología muy técnica pero que tiene conclusiones muy valiosas tanto para el diseño como para la estrategia de negocio.
Superb course❤️👌