Digital Marketing Strategy: Build Your Online Presence
A course by Alice Benham , Business and Marketing Coach
Learn simple and effective methods to grow your business online
Would you like to boost your online presence using simple-yet-powerful online strategies? Alice Benham is a multi-hyphenate business coach who helps business owners grow their online presence using a value-driven strategy. In this course, she guides you through each step of crafting the ideal online strategy to level-up your business for exponential growth
Learn how to use online platforms in line with your business needs, see how to capture your audience’s attention with tailored content, and improve your strategy over time by learning about key metrics.
What will you learn in this online course?
15 lessons & 13 downloads
- 98% positive reviews (332)
- 11,377 students
- 15 lessons (2h 52m)
- 13 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a value-driven digital marketing strategy for your online business.
Projects by course students
Who is this online course for?
This course is for creative professionals looking for strategies to boost their online presence, engage with their audience, and grow their business.
Requirements and materials
To take this course, you need a phone, a computer, and an image editor like Canva or Powerpoint.
Reviews
Alice Benham
A course by Alice Benham
Alice Benham is a multi-hyphenate business strategist from England who describes herself as an “Accidental Entrepreneur”, after accidentally launching her first business at seventeen. Her mission is to help business owners achieve their business goals through value-driven strategies and by bringing more honesty to the business space.
When Alice isn’t busy coaching business owners on how to level up their online presence, she co-hosts a podcast with Vix Meldrew called Wish We Knew, where the duo share valuable insights on the founding and scaling of their own online businesses. She also hosts workshops for Grow & Glow, The Coven Girl Gang, and more.
Content
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U1
Introduction
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Introduction
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Influences
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What Will We Do in This Course?
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U2
Laying the Foundations
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Defining the End Goal
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What Is a Digital Strategy?
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Structuring Your Online Presence for Success
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U3
Creating Your Strategy
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Creating an Effective Website 1
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Creating an Effective Website 2
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Harnessing Social Media 1
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Harnessing Social Media 2
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Valuing Long-form Content
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Utilising Email Marketing
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U4
Putting It Into Practice
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Bringing It Together Into a Strategy
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Creating a Cohesive Online Presence
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Improving Your Strategy Over Time
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FP
Final project
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Digital Marketing Strategy: Build Your Online Presence
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
I love her teaching style. Clear and to the point
Very informative and well explained! Thank you!!
Muy buenos los recursos adicionales. Y me vino muy bien este curso para el relanzamiento de mi sitio web. Alice Benham explica muy bien.
Just starting and it feels so right for me.
Me gusta mucho cada presentación, realmente lo recomiendo