Basic Principles of Graphic Design
the brief
A course by Christopher Pierce , Creative Director, Journalist, and Entrepreneur
Joined August 2020
About the video: the brief
Overview
“Learning to write a good brief is essential for any designer. It is the necessary previous step that will give you all the information you need so that your design meets the communication objectives of the project. In this lesson, I'll show you how to create a brief. ”
In this video lesson Christopher Pierce addresses the topic: the brief, which is part of the Domestika online course: Basic Principles of Graphic Design. Discover a new way of visual expression through graphic design and explore the possibilities of Adobe Illustrator to improve your creative process.
Partial transcription of the video
“the brief Before starting the final project, I will give you some recommendations so you can put together a good brief. Tips to make a good brief As graphic designers, our job basically consists in visually manipulating images, vectors and typographies. However, the secret to make any of our projects a success Start by writing a good brief. What is a brief? A brief is a one or two page document who explains the details of the project to the design team, either in an agency or also to a freelance. Think of a brief as a kind of map or guide in which the designer can navigate to find the direc...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Graphic Design
-
Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography

Christopher Pierce
A course by Christopher Pierce
Christopher Pierce is a designer, journalist, and entrepreneur with extensive experience in the communication and design industries. Passionate about innovation, he is a firm believer in the fundamental role design has to play in building a better world.
He is the creative director and cofounder of Gomma, a design studio in Lima, Peru that specializes in branding. There, they help brands to design better businesses and reach their full potential through finding new ways to connect with their audiences.
- 98% positive reviews (49)
- 1,615 students
- 17 lessons (1h 55m)
- 14 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever