Basic Principles of Graphic Design
balance and rhythm
A course by Christopher Pierce , Creative Director, Journalist, and Entrepreneur
Joined August 2020
About the video: balance and rhythm
Overview
“For any design, the correct distribution of the elements is essential. You will see what the three types of balance are: symmetrical, asymmetrical and radial. In addition, you will understand the importance of rhythm to achieve an overall composition of any design.”
In this video lesson Christopher Pierce addresses the topic: balance and rhythm, which is part of the Domestika online course: Basic Principles of Graphic Design. Discover a new way of visual expression through graphic design and explore the possibilities of Adobe Illustrator to improve your creative process.
Partial transcription of the video
“balance and rhythm We keep moving. In this lesson you will learn about balance and rhythm and why they are so important in any piece of graphic design. Balance Rhythm Balance and rhythm are two somewhat abstract concepts, but basic when it comes to creating an attractive aesthetic in the work of any graphic designer. Balance is the visual weight distribution of all the elements of a composition. Usually this distribution It can be vertical, horizontal or diagonal. Balance gives our work a sense of stability and equilibrium, something that helps the viewer direct their attention to the right...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Graphic Design
-
Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography

Christopher Pierce
A course by Christopher Pierce
Christopher Pierce is a designer, journalist, and entrepreneur with extensive experience in the communication and design industries. Passionate about innovation, he is a firm believer in the fundamental role design has to play in building a better world.
He is the creative director and cofounder of Gomma, a design studio in Lima, Peru that specializes in branding. There, they help brands to design better businesses and reach their full potential through finding new ways to connect with their audiences.
- 98% positive reviews (49)
- 1,613 students
- 17 lessons (1h 55m)
- 14 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever