Basic Principles of Graphic Design
Contrast and hierarchy
A course by Christopher Pierce , Creative Director, Journalist, and Entrepreneur
Joined August 2020
Joined August 2020
About the video: Contrast and hierarchy
Overview
“I'll talk about contrast and hierarchy, two essential basic concepts to guide the viewer's attention to the key elements of a design. I'll explain how to improve the overall readability of any design.”
In this video lesson Christopher Pierce addresses the topic: Contrast and hierarchy, which is part of the Domestika online course: Basic Principles of Graphic Design. Discover a new way of visual expression through graphic design and explore the possibilities of Adobe Illustrator to improve your creative process.
Partial transcription of the video
“Contrast and hierarchy Contrast and Hierarchy are two very important principles of graphic design Focused on drawing the viewer's attention. In this lesson you will learn to give them the correct use. Contrast Hierarchy Contrast and hierarchy are like two sides of the same coin. They usually work together but every graphic designer should distinguish them to use them in the best possible way. In simple terms, contrast is nothing more than two different or opposite elements that exist in the same design, as in this image, where we have flipped the yellow with the black and also the fonts con...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basic Principles of Graphic Design
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography
Christopher Pierce
A course by Christopher Pierce
Christopher Pierce is a designer, journalist, and entrepreneur with extensive experience in the communication and design industries. Passionate about innovation, he is a firm believer in the fundamental role design has to play in building a better world.
He is the creative director and cofounder of Gomma, a design studio in Lima, Peru that specializes in branding. There, they help brands to design better businesses and reach their full potential through finding new ways to connect with their audiences.
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- 17 lessons (1h 55m)
- 14 additional resources (1 files)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
