Product Packaging Design for Beginners

Packaging design

A course by After , Graphic Designer

Graphic Designer. Lima District, Peru.
Joined April 2020
97% positive reviews (78)
2,662 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Packaging design

Overview

“Now your idea will begin to materialize and you will take your sketch to digital. Here you will have to choose which color palettes you are going to use (first being guided by the material you are going to print on), you will also choose fonts and the appropriate sizes. ”

In this video lesson After addresses the topic: Packaging design, which is part of the Domestika online course: Product Packaging Design for Beginners. Learn to make a packaging proposal by understanding the needs of a brand, the environment, materials, and formats.

Partial transcription of the video

“Packaging design In this lesson we are going to see how we made the Altomayo packaging. We choose several fonts to differentiate texts and also to differentiate highlights. In this case we use a font called Action. That typography helped us to be able to combine it with another font and to be able to generate a strong personality within the design. We combine it with the Public Banner. This typeface is a poster typeface, It is a serif typeface that helps us to make highlights, for small words, for short words, as percentages, as numbers, like small elements, type Cusco, type coffee. And we ...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Product Packaging Design for Beginners

  • Level: Beginner
  • 97% positive reviews (78)
  • 2662 students
  • 4 units
  • 14 lessons (1h 50m)
  • Category

    Design
  • Areas

    Design, Graphic Design, Packaging, Product Design

After

After
A course by After

Teacher Plus
Graphic Designer

Alfonso Fernández is the founding partner of After Brand Consultants, a Peruvian branding and graphic design studio devoted to helping brands achieve their full potential. Alfonso is an advertising and branding veteran with 25 years of experience.

At After, he has worked with brands like Inca Kola, Maria Almenara, and América Televisión. The studio has also won two Dieline Awards for their projects with Andea and adidas.


  • 97% positive reviews (78)
  • 2,662 students
  • 14 lessons (1h 50m)
  • 12 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Category
Areas
Product Packaging Design for Beginners. Design course by After

Product Packaging Design for Beginners

A course by After
Graphic Designer. Lima District, Peru.
Joined April 2020
  • 97% positive reviews (78)
  • 2,662 students