Product Packaging Design for Beginners

Course final project

A course by After , Graphic Designer

Graphic Designer. Lima District, Peru.
Joined April 2020
97% positive reviews (78)
2,661 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the final project for: Product Packaging Design for Beginners

Product packaging design from scratch

“Congratulations! You have reached the end of this course, I hope that everything I have shared will be useful to you from now on. Before saying goodbye I would like to make a brief recap of what I would like to see in your final project. The first thing you should take into account is the material and the type of printing in which your packaging will be specified. Keep these aspects in mind before you start designing.

Before jumping to the computer, take a pencil and paper . Draw all your ideas, explore your concept from different graphic perspectives, and make lots of sketches. Do not despair if your drawings are not perfect, these are to mark the way forward in your proposal. Once you feel confident in a composition refine your sketch before taking it into Illustrator.
Explore your composition in Illustrator , check the color palette that you had previously defined in the X-ray phase and run tests to verify its functionality. Incorporate the graphic elements that you consider enhance your message and define the typographic games that will articulate the design of your packaging.
Finally, I want to recommend that you share your doubts and progress in the forum, I will be there to guide you, I only ask you to be patient since, surely, I will be imagining new packaging. Do not forget to comment on the work of your colleagues in order to enrich ourselves among this entire international community of design detectives. Thank you very much for joining me throughout these lessons, which I hope are only the beginning of your career as a packaging designer. See you soon! ”

Partial transcription of the video

“Final project We have reached the end of the course. Hope you enjoyed the content. Now it is your turn to carry out your project and put into practice what we have learned. Next, I will give you some final recommendations. Always carry a notebook and pencil with you. Ideas are presented in the least expected places. Since you are now a detective, you will be surprised by the things you will see when you X-ray a mark. Remember that you must take into account what material your project will be printed on. That will give you insights on how to approach the design of it. In addition to reviewin...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Product Packaging Design for Beginners

  • Level: Beginner
  • 97% positive reviews (78)
  • 2661 students
  • 4 units
  • 14 lessons (1h 50m)
  • Category

    Design
  • Areas

    Design, Graphic Design, Packaging, Product Design

After

After
A course by After

Teacher Plus
Graphic Designer

Alfonso Fernández is the founding partner of After Brand Consultants, a Peruvian branding and graphic design studio devoted to helping brands achieve their full potential. Alfonso is an advertising and branding veteran with 25 years of experience.

At After, he has worked with brands like Inca Kola, Maria Almenara, and América Televisión. The studio has also won two Dieline Awards for their projects with Andea and adidas.


  • 97% positive reviews (78)
  • 2,661 students
  • 14 lessons (1h 50m)
  • 12 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Category
Areas
Product Packaging Design for Beginners. Design course by After

Product Packaging Design for Beginners

A course by After
Graphic Designer. Lima District, Peru.
Joined April 2020
  • 97% positive reviews (78)
  • 2,661 students