Product Packaging Design for Beginners

Overview

“This is one of the most important tools that you can use to your advantage in your presentations, because it will allow you to make clear the path you want to take when designing and also the path you do not want to travel. Your client will be calmer and so will you because they will agree before starting to design. ”

In this video lesson After addresses the topic: Territory, which is part of the Domestika online course: Product Packaging Design for Beginners. Learn to make a packaging proposal by understanding the needs of a brand, the environment, materials, and formats.

Partial transcription of the video

“Territory In this lesson we will see the territory that we are going to choose for the brand. A territory serves to agree with the client which paths to travel and which we should not take. What is the territory that you should not choose and that it is not a surprise for your client? This has nothing to do with whether a package It's good, it's bad, it's ugly, it's pretty, it's attractive ... It has nothing to do with that. Actually, it is only the path you must choose that is convenient for your brand. We do not choose a minimalist path, It seemed to us that Altomayo, by the very nature o...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Product Packaging Design for Beginners

• Level: Beginner
• 97% positive reviews (79)
• 2703 students
• 4 units
• 14 lessons (1h 50m)

• Category

  Design

• Areas

  Design, Graphic Design, Packaging, Product Design