Product Packaging Design for Beginners

Overview

“In this lesson you will learn the importance of analyzing before designing. The best way to understand your client's needs is by doing research, because it will help you a lot to support your designs and to understand the behavior of your brand and your competition. Investigating you will discover things that even your client had not noticed and that will contribute to making your work feel more professional. There are always things to discover in a brand audit. ”

In this video lesson After addresses the topic: Audit, which is part of the Domestika online course: Product Packaging Design for Beginners. Learn to make a packaging proposal by understanding the needs of a brand, the environment, materials, and formats.

Partial transcription of the video

“Audit In this lesson we will see what an audit is. What is an audit? An audit is to investigate, it is to question, it is to find and it is to solve. To better understand the audit process, Next we will see the case of Altomayo coffee. What you are seeing is a scheme that we elaborated for Altomayo, we call it points of contact. You can do it for your project and also for your client. I recommend that you do it as an exercise, because it will help your client understand what points they have to focus on. In the case of Altomayo, we can have the point of packaging as an important point where...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Product Packaging Design for Beginners

• Level: Beginner
• 97% positive reviews (79)
• 2703 students
• 4 units
• 14 lessons (1h 50m)

• Category

  Design

• Areas

  Design, Graphic Design, Packaging, Product Design