Product Packaging Design for Beginners

Concept

A course by After , Graphic Designer

Graphic Designer. Lima District, Peru.
Joined April 2020
97% positive reviews (78)
2,662 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Concept

Overview

“In this lesson you will learn to focus your ideas until you find the ideal one for your project and to achieve this you will have to use a pencil and paper. Forget about the computer, it's about you and your imagination. From a pencil and paper came the great ideas of humanity and yours has to come from there as well. Everything that comes to mind you will draw because one idea feeds the other and you will make a selection by territories to organize yourself. ”

In this video lesson After addresses the topic: Concept, which is part of the Domestika online course: Product Packaging Design for Beginners. Learn to make a packaging proposal by understanding the needs of a brand, the environment, materials, and formats.

Partial transcription of the video

“Concept In this lesson I will teach you the concepts that we explore for the project. We first explored concepts that could help us to be able to do the packaging. We drew lines that could lead us to an important element. In the first case, it was coffee beans because currently the brand was already carrying in his image a coffee bean. Another concept that we considered, another possibility, were the maps because Peru in some way represents an important country at the coffee level. So what we said was: "What would happen if we made a concept based on the map of Peru?" A third concept was th...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Product Packaging Design for Beginners

  • Level: Beginner
  • 97% positive reviews (78)
  • 2662 students
  • 4 units
  • 14 lessons (1h 50m)
  • Category

    Design
  • Areas

    Design, Graphic Design, Packaging, Product Design

After

After
A course by After

Teacher Plus
Graphic Designer

Alfonso Fernández is the founding partner of After Brand Consultants, a Peruvian branding and graphic design studio devoted to helping brands achieve their full potential. Alfonso is an advertising and branding veteran with 25 years of experience.

At After, he has worked with brands like Inca Kola, Maria Almenara, and América Televisión. The studio has also won two Dieline Awards for their projects with Andea and adidas.


  • 97% positive reviews (78)
  • 2,662 students
  • 14 lessons (1h 50m)
  • 12 additional resources (0 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Category
Areas
Product Packaging Design for Beginners. Design course by After

Product Packaging Design for Beginners

A course by After
Graphic Designer. Lima District, Peru.
Joined April 2020
  • 97% positive reviews (78)
  • 2,662 students