Printed Product Design for Visual Brand Identity

Overview

“Now, we will explain all the steps to model in Illustrator and how to get and fine tune the composition until you get the final result. You will understand how the construction grid is important when making the pieces real and how it helps to maintain harmony between them. In addition, let's talk about typography and how you can bring the project to life by working on its characteristics, leading, uppercase, lowercase, etc.”

In this video lesson Love Street Studio addresses the topic: Digital transition and composition definition, which is part of the Domestika online course: Printed Product Design for Visual Brand Identity. Learn the creative process for developing branded products that add value to your brand.

Partial transcription of the video

“Digital transition and composition definition After completing our paper models, this is the phase of moving to digital in Illustrator. In this class, we will define the composition of the final project. The digital format is the tool that allows us to pass our ideas to reality. It is also what allows us to formalize our project with rigor and pass it to a file compatible with the graphics they will produce. Here we will materialize the elements that we have developed so far, from the typography chosen to the graphic elements developed, joining the organization we defined in the outline wit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Printed Product Design for Visual Brand Identity

• Level: Beginner
• 100% positive reviews (16)
• 495 students
• 5 units
• 15 lessons (1h 37m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Logo Design