Printed Product Design for Visual Brand Identity

Overview

“In this lesson, we will show you the importance of the draft phase. You will notice that the paper sketch is not obsolete, it is crucial for the definition of the composition, from the definition of the format to the composition itself.”

In this video lesson Love Street Studio addresses the topic: Sketch on paper, which is part of the Domestika online course: Printed Product Design for Visual Brand Identity. Learn the creative process for developing branded products that add value to your brand.

Partial transcription of the video

“Sketch on paper In this class, we will move on to the project's execution and machinization. Before moving on to Illustrator, let's model the pieces on paper. We continue to insist on the paper sketch, because it's the only way to work on a real scale. The screen is often misleading and can limit creativity and the perception of the elements. When we started with Illustrator, we already have an idea of what we're going to do, which helps us save time and better plan each piece. On the other hand, we help to define the grid and the structure of the piece. You can do whatever tests you want, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Printed Product Design for Visual Brand Identity

• Level: Beginner
• 94% positive reviews (17)
• 492 students
• 5 units
• 15 lessons (1h 37m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Logo Design