Printed Product Design for Visual Brand Identity

Overview

“In this class, we will explain and help to define what is an objective audience and what is its influence on the development of a stationary.”

In this video lesson Love Street Studio addresses the topic: Definition of the target audience and concept, which is part of the Domestika online course: Printed Product Design for Visual Brand Identity. Learn the creative process for developing branded products that add value to your brand.

Partial transcription of the video

“Definition of the target audience and concept In this lesson, we’ll explain what the target audience is and how it influences our brand. Through our logo, it is important to define the communication strategy according to the target audience for which it is intended. What is the target audience? It is a group of people who are interested in a product. To define the target audience, we must take into account some factors such as your place of residence, purchasing power, consumption habits, among others. The more information we can get, the more likely we are to create an assertive and target...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Printed Product Design for Visual Brand Identity

• Level: Beginner
• 100% positive reviews (16)
• 495 students
• 5 units
• 15 lessons (1h 37m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Graphic Design, Logo Design