Printed Product Design for Visual Brand Identity

The course is intermediate level, ideal for those who already have some graphic design background but want to deepen their knowledge in branding, visual identity, and custom stationery creation.

Basic graphic design knowledge and familiarity with software like Adobe Illustrator are recommended. You don’t have to be a professional, but understanding composition, color, and typography is important.

You’ll learn how to develop visual identities for startups, create stationery pieces, select typography and colors, build mood boards, integrate historical references, and apply a full creative process from concept to client presentation.

The course covers visual identity development, branding, stationery creation (business cards, letterheads), creative techniques, reference research, typography testing, color selection, graphic composition, and project presentation.

Yes, basic Adobe Illustrator skills are important since the course uses it for creating mood boards, organizing artboards, and finalizing graphic projects.

By the end of the course, you’ll be able to create complete visual identities for brands, design business cards, letterheads, envelopes, graphic patterns, digital presentations, and print materials with special finishes.

Yes, the course teaches criteria for choosing typography and colors, testing harmony, contrast, legibility, and applying them to logos and stationery, as well as covering visual trends.

Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.