Printed Product Design for Visual Brand Identity

A course by Love Street Studio
Design Studio. Lisboa, Portugal.
On Domestika since 06/12/2020
, Design Studio

Learn the creative process for developing branded products that add value to your brand

  • Portuguese with subtitles in English
  • 100% Positive reviews (1)
  • 92 students
Printed Product Design for Visual Brand Identity

Learn the creative process for developing branded products that add value to your brand


Portuguese with subtitles in English
  • 100% Positive reviews (1)
  • 92 students
  • Online and at your own pace
  • Audio: Portuguese
  • Level: Beginner
  • 15 Lessons (1h 37m)
  • Available from the app
  • Portuguese, Spanish, English, German, French, Italian
  • Unlimited access forever


A brand and its language are defined by the elements that shape its visual identity. When combined, these elements are capable of awakening emotions and creating an instant connection with an audience. With the idea of generating unique experiences through graphic design, Carmo Mineiro and Joana Rangel founded Love Street Studio, a multidisciplinary branding studio that has collaborated with companies like Sony Music, Kencko, and Babel.

In this course, learn how to create different branding elements, from concept, logo, typography, and color, all the way to the final formatting and print. Alongside Carmo and Joana, see how to develop a series of graphic materials that are filled with personality and add value to your brand.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Concept
  • U3
    U3. Definition and organization
  • U4
    U4. Stationary production
  • U5
    U5. Completion of the stationary
  • FP
    FP Final Project
View details

Meet your teachers Carmo and Joana, who tell you about their careers and why they founded Love Street Studio. Learn about their main sources of design inspiration and discover what will be taught in this course.

Learn all about the concepts and functionalities of stationery. Get to know the duo’s creative process for starting your branding project. See how to define your target audience and create a mood board with visual references and typeface ideas.

Discover the importance of typography and try different ideas to ensure your design fits with your client’s logo. Define the graphic elements that will accompany your designs and see how to work with different materials and formats for your stationery.

Next, it’s time to bring your project to life! Begin by sketching visual elements on paper before moving into Adobe Illustrator and defining your composition. Learn how to find the right color system for your project and apply the final touches needed to bring your designs to life.

In the final unit, Carmo and Joana teach you how to prepare your file for final print. Get their expert advice on how to organize a budget and production for printing, as well as some tips and tricks for wowing your client when it’s time to present your project.

What is this course's project?

Create a series of branded design products including: a business card (85x55mm), A4 stationery paper (210x297mm), an A4 folder, and a DL envelope (220x110mm).

Who is it for?

For anyone interested in graphic design, including graphic designers and creatives who would like to improve their graphics for branding projects.

What you need

To take this course, some basic Adobe Illustrator skills are necessary.

As for materials, you only need a computer with Adobe Illustrator.


Reviews

92 Students
1 Reviews
100% Positive ratings

Love Street Studio

A course by Love Street Studio

TeacherPro
Design Studio

Love Street Studio was founded by Carmo Mineiro and Joana Rangel in 2009. Born from the professional symbiosis of this creative duo, the studio aims to develop an original perspective on graphic design.

Focused on art direction, branding, design strategy, and packaging, the studio works mainly with startups, up-and-coming brands, and large companies from the creative industry including Sony Music, Kencko, Almatolia, Grow Healthy, and Martine Love. Carmo and Joana have also collaborated with the Fine Arts and Architecture faculties at Lisbon University.


Contents

  • U1

    Introduction

    • Presentation
    • Influences
    • What will we do in the course?
  • U2

    Concept

    • Definition of stationary and creative process
    • Definition of the target audience and concept
    • Mood board and typography research
  • U3

    Definition and organization

    • Typographic behavior test with logo
    • Definition of graphics and content
    • Formats
  • U4

    Stationary production

    • Sketch on paper
    • Digital transition and composition definition
    • Choice of colors, support and finishes
    • Presentation of the project in digital format to the client
  • U5

    Completion of the stationary

    • Artwork: how to prepare the file for printing
    • Request for quotation, production and delivery of the final work
  • FP

    Final Project

    • Printed Product Design for Visual Brand Identity

This Is What Domestika Courses Are Like

  • Learn at Your Own Pace

    Enjoy learning from home without a set schedule. You set your own timetable.

  • Learn From the Best

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Expert Instructors

    Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.

  • Certificate Pro

    Demonstrate your course attendance with a certificate signed by the teacher. Get it with your Domestika PRO subscription

  • Front Row Seats

    Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.

  • Share Knowledge

    Ask questions, request feedback, offer solutions. Share learning with other students in the community.

  • Creative Community

    More than 5M creatives and growing. Domestika is the place to share and learn what you love.

  • Professionally Developed Courses

    We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.


Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

Printed Product Design for Visual Brand Identity. A Design course by Love Street Studio

Printed Product Design for Visual Brand Identity

A course by Love Street Studio
Design Studio. Lisboa, Portugal.
On Domestika since 06/12/2020
  • 100% Positive reviews (1)
  • 92 students