Crochet Pattern Design: Find Your Signature Style
Branding
A course by Molla Mills , Crochet Designer and Author
About the video: Branding
Overview
“Do you have a favorite designer brand? Or a brand that you keep on seeing everywhere? Take a moment and think about what makes that specific brand recognizable. Is it the color palette, the repeating shapes, the materials, the patterns and prints? If you want to stand out and let people know about your brand, start by creating a recognizable style. Since the start of my design career, my patterns have had the same significant style: geometrical and, most of the time, black and white. They are easy to spot from afar! Apart from the cool surfaces and timeless structure, the purpose of my patterns and works is to be practical and simple, easy to make. I make patterns for people.”
In this video lesson Molla Mills addresses the topic: Branding, which is part of the Domestika online course: Crochet Pattern Design: Find Your Signature Style. Create your own tapestry crochet patterns and turn them into unique works of art that reflect your personality.
Partial transcription of the video
“In this lesson, We are going to be talking about branding. Now, if you have a craft company. or if you're about to start one, you're going to need branding. Now, what is branding? In general, branding is the whole identity of your company. Branding keeps in sight, Of course your logo, the colors of your visual identity, But visual identity is just one part of branding. Branding is what your customer will see when they look at your brand, when they look at your works. So I'm sure that your business idea will be great. but it's just the core of your company. You need to surround that core wit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Crochet Pattern Design: Find Your Signature Style
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Category
Craft -
Areas
Accessory Design, Crochet, DIY, Fiber Arts, Pattern Design, Textile Design
Molla Mills
A course by Molla Mills
Molla Mills is a crochet designer and author from Kurikka, Finland. Handcrafting was always present in her family life, so she has been sewing, knitting, crocheting, and weaving from a very young age. In 2008, she launched her first crochet collection, which was centered on selling small batches of handmade products. After studying a master’s degree in applied arts at Aalto University, she decided to take her crochet career in new directions.
Molla has published five books on Virkkuri crochet, and is currently working on her sixth one. Her books have received international recognition and have been translated into eleven different languages. As well as sharing her designs with over 99K followers on Instagram, Molla currently teaches crochet workshops around the world. She also creates a variety of crochet designs for different yarn houses and has her own yarn line, Malla Kalalanka.
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- Level: Beginner
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