Introduction to Designing with Letters
Evaluation
A course by Abraham Lule , Graphic Designer
Joined May 2020
About the video: Evaluation
Overview
“With the support of an oversized print out of the composition, I’ll guide you through the piece and explain how to use self-criticism to maximize the potential and quality of your work.”
In this video lesson Abraham Lule addresses the topic: Evaluation, which is part of the Domestika online course: Introduction to Designing with Letters. Explore the concepts and principles of typography to create inspiring designs.
Partial transcription of the video
“Evaluation Once we've done our first attempt in the design, we'll fine-tune what we have so far. In this lesson we'll evaluate what we have in the printed form. One of the things I do in my work is having it in the printed form. In this way, having something out of the screen is very helpful for us to really see it in a tangible way and evaluate it in this way. The first thing that I'll do is evaluate spacing. The word Domestika, specially, what is happening between the D-O-M-E is quite open in comparison to what happens here in T-I-K-A. We need to adjust it. So, I'll have a note here about...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Designing with Letters
-
Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design, Web Design

Abraham Lule
A course by Abraham Lule
Abraham Lule is a NYC-based graphic designer originally from Mexico. His professional work is specialized in typography for brands and is featured throughout the food and beverage industry.
He designs packaging, labels, and logos that allow him to experiment with bold colors and detailed illustrations. He has recently collaborated with Facebook, Norah Jones, Capitol Records, and Jose Cuervo.
- 100% positive reviews (37)
- 1,115 students
- 19 lessons (2h 13m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever