Introduction to Designing with Letters

Overview

“Hierarchy involves the primacy of the messages in your project. In this lesson, we’ll review how the elements within your project influence how viewers perceive them.”

In this video lesson Abraham Lule addresses the topic: Hierarchy, which is part of the Domestika online course: Introduction to Designing with Letters. Explore the concepts and principles of typography to create inspiring designs.

Partial transcription of the video

“Hierarchy In this lesson we'll talk about hierarchy. Now that we have learned about space, shape, and color, what is really hierarchy? Hierarchy is the elements and the importance of elements inside a composition. When we think of the shapes and colors how can we use those elements and inform the hierarchy? In this exercise I'll show you a schematic, and a brief exercise of how to do hierarchy in packaging. Using as an example, a book cover, we have a title, maybe a subtitle, the name of the author, the publisher and also, maybe a number; that in itself is a hierarchy. But most of the time ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Designing with Letters

• Level: Beginner
• 100% positive reviews (37)
• 1115 students
• 5 units
• 19 lessons (2h 13m)
• 1 download

• Category

  Calligraphy & Typography, Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Typography, Typography Design, Web Design