Introduction to Designing with Letters
Format
A course by Abraham Lule , Graphic Designer
Joined May 2020
About the video: Format
Overview
“Here, you will learn what format is, how to use it as a parameter to make typographic decisions and experiment the use of space creation, to expand possibilities and bring authorship to our work from the very beginning.”
In this video lesson Abraham Lule addresses the topic: Format, which is part of the Domestika online course: Introduction to Designing with Letters. Explore the concepts and principles of typography to create inspiring designs.
Partial transcription of the video
“Format In this unit, we'll learn the basic design elements such as format and composition. Once we understand this, we'll go through one of my labels and we'll see those elements in application. We'll start with format, as we as designers we need to understand first the dimensions of our canvas and this is called format. Format as we know them are our canvases and our canvases really are related to dimension. On one side we have dimensions for print, our inches, and on the other hand we have dimensions for the screen, our pixels. Once we have those defined, the possibilities are endless. Wi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Designing with Letters
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Category
Calligraphy & Typography, Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design, Web Design

Abraham Lule
A course by Abraham Lule
Abraham Lule is a NYC-based graphic designer originally from Mexico. His professional work is specialized in typography for brands and is featured throughout the food and beverage industry.
He designs packaging, labels, and logos that allow him to experiment with bold colors and detailed illustrations. He has recently collaborated with Facebook, Norah Jones, Capitol Records, and Jose Cuervo.
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- 1,115 students
- 19 lessons (2h 13m)
- 6 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever