Successful Strategies for LinkedIn
Take care of your professional brand
A course by Rodrigo Focaccio , Communications Consultant and LinkedIn Expert
About the video: Take care of your professional brand
Overview
“Once you've built a champion profile and a valuable network, you won't want to lose everything. In this class, I will talk about the importance of taking care of your professional brand and how not to create crises that can put your reputation in check. ”
In this video lesson Rodrigo Focaccio addresses the topic: Take care of your professional brand, which is part of the Domestika online course: Successful Strategies for LinkedIn. Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities.
Partial transcription of the video
“Take care of your professional brand Now that you've taken important steps to establish your personal brand on LinkedIn, the time has come to see some concepts for taking care of your brand. An important concept is to understand the difference between brand and reputation. Brand is what you say about yourself on your profile and reputation is how people perceive you, based on what you share on the network. Your goal is to make your personal brand be as close to how people perceive you. It means having consistency between what you say and what you do. For that to happen, it is important to p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Successful Strategies for LinkedIn
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Digital Marketing, Social Media
Rodrigo Focaccio
A course by Rodrigo Focaccio
Voted as one of the top LinkedIn voices in 2019, Brazilian native Rodrigo Focaccio is a communications consultant and an expert when it comes to using the leading social media platform for professionals. With over two decades of experience in the field, he has worked as a press officer and in roles for social media, community management, content edition, and BI.
He has worked with PR and digital marketing agencies for major brands like Facebook, Pepsi, Ambev, O Boticário, Whirlpool, J&J Medical Devices, Cultura Inglesa, and more.
- 96% positive reviews (141)
- 4,285 students
- 15 lessons (1h 53m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
