Successful Strategies for LinkedIn
Be your publisher: you are responsible for the content you capture
A course by Rodrigo Focaccio , Communications Consultant and LinkedIn Expert
About the video: Be your publisher: you are responsible for the content you capture
Overview
“If only content that does not interest you appears on your timeline, it is also your responsibility. In this lesson, you will understand how your choices and activities are the main way to filter and select what comes to you. ”
In this video lesson Rodrigo Focaccio addresses the topic: Be your publisher: you are responsible for the content you capture, which is part of the Domestika online course: Successful Strategies for LinkedIn. Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities.
Partial transcription of the video
“In this lesson. you will see how the responsibility for receiving quality and relevant content in your professional field is not solely the platform's. but primarily yours. But mostly yours. as Homer Simpson once wisely remarked The blame is mine and I’ll place it on whoever I want. That's precisely what occurs with social media. Often. we blame networks instead. We blame networks instead of managing the content we choose to receive. I've come across these sentiments before: "LinkedIn is morphing into Facebook. drowning in a sea of inspirational self-help posts." Alternatively. "It resemble...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Successful Strategies for LinkedIn
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Digital Marketing, Social Media
Rodrigo Focaccio
A course by Rodrigo Focaccio
Voted as one of the top LinkedIn voices in 2019, Brazilian native Rodrigo Focaccio is a communications consultant and an expert when it comes to using the leading social media platform for professionals. With over two decades of experience in the field, he has worked as a press officer and in roles for social media, community management, content edition, and BI.
He has worked with PR and digital marketing agencies for major brands like Facebook, Pepsi, Ambev, O Boticário, Whirlpool, J&J Medical Devices, Cultura Inglesa, and more.
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- 15 lessons (1h 53m)
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