Successful Strategies for LinkedIn
Be your publisher: you are responsible for the content you capture
A course by Rodrigo Focaccio , Communications Consultant and LinkedIn Expert
About the video: Be your publisher: you are responsible for the content you capture
Overview
“If only content that does not interest you appears on your timeline, it is also your responsibility. In this lesson, you will understand how your choices and activities are the main way to filter and select what comes to you. ”
In this video lesson Rodrigo Focaccio addresses the topic: Be your publisher: you are responsible for the content you capture, which is part of the Domestika online course: Successful Strategies for LinkedIn. Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities.
Partial transcription of the video
“Be your publisher: you are responsible for the content you capture In this lesson, you will see how the responsibility for receiving quality content that makes sense in your professional area, it's not just the platform, but mainly yours. Homer Simpson once said: "It's my fault and I put it on whoever I want." That's exactly what happens with social networks. We often blame networks instead of taking care of the content we choose. I've heard phrases like this: "LinkedIn is becoming Facebook, it just has motivational self-help content. " Or: "LinkedIn looks like Instagram, it only has a pict...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Successful Strategies for LinkedIn
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Digital Marketing, Social Media
Rodrigo Focaccio
A course by Rodrigo Focaccio
Voted as one of the top LinkedIn voices in 2019, Brazilian native Rodrigo Focaccio is a communications consultant and an expert when it comes to using the leading social media platform for professionals. With over two decades of experience in the field, he has worked as a press officer and in roles for social media, community management, content edition, and BI.
He has worked with PR and digital marketing agencies for major brands like Facebook, Pepsi, Ambev, O Boticário, Whirlpool, J&J Medical Devices, Cultura Inglesa, and more.
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- 4,285 students
- 15 lessons (1h 53m)
- 18 additional resources (7 files)
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- Audio: Portuguese
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- Level: Beginner
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