Successful Strategies for LinkedIn
LinkedIn's origin and trajectory: how it lives, what it feeds on
A course by Rodrigo Focaccio , Communications Consultant and LinkedIn Expert
About the video: LinkedIn's origin and trajectory: how it lives, what it feeds on
Overview
“LinkedIn: where does it live, what does it feed on, what is it for? I will present an overview of the evolution of the platform, what is your business model and how you can benefit from joining the network. You will also understand that social networking is a serial thing and you need attention and some care so that it is an ally and not a problem in your daily work. ”
In this video lesson Rodrigo Focaccio addresses the topic: LinkedIn's origin and trajectory: how it lives, what it feeds on, which is part of the Domestika online course: Successful Strategies for LinkedIn. Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities.
Partial transcription of the video
“LinkedIn's origin and trajectory: how it lives, what it feeds on Hi! In this lesson we’ll see how LinkedIn was born, how it grew and developed. Understand this context it will be very important for the next steps. It all starts in 2002, with the creation of LinkedIn by Reid Hoffman. The idea was to create a network so that technology companies in Silicon Valley could find labor for their vacancies. But the growth was rapid. In 2004, the network already had one million users and say that in 2006, the company was already profitable. In 2007, there were already ten million registered people, w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Successful Strategies for LinkedIn
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Digital Marketing, Social Media
Rodrigo Focaccio
A course by Rodrigo Focaccio
Voted as one of the top LinkedIn voices in 2019, Brazilian native Rodrigo Focaccio is a communications consultant and an expert when it comes to using the leading social media platform for professionals. With over two decades of experience in the field, he has worked as a press officer and in roles for social media, community management, content edition, and BI.
He has worked with PR and digital marketing agencies for major brands like Facebook, Pepsi, Ambev, O Boticário, Whirlpool, J&J Medical Devices, Cultura Inglesa, and more.
- 96% positive reviews (141)
- 4,285 students
- 15 lessons (1h 53m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
