Successful Strategies for LinkedIn
LinkedIn's origin and trajectory: how it lives, what it feeds on
A course by Rodrigo Focaccio , Communications Consultant and LinkedIn Expert
About the video: LinkedIn's origin and trajectory: how it lives, what it feeds on
Overview
“LinkedIn: where does it live, what does it feed on, what is it for? I will present an overview of the evolution of the platform, what is your business model and how you can benefit from joining the network. You will also understand that social networking is a serial thing and you need attention and some care so that it is an ally and not a problem in your daily work. ”
In this video lesson Rodrigo Focaccio addresses the topic: LinkedIn's origin and trajectory: how it lives, what it feeds on, which is part of the Domestika online course: Successful Strategies for LinkedIn. Learn basic and advanced techniques to enhance your personal brand, create relevant content, and find professional opportunities.
Partial transcription of the video
“Hello. in this lesson we will see how LinkedIn was born. how it grew. and how it developed. Understanding this context will be very important for the next steps. LinkedIn's journey began in 2002 when Ryan Hoffman founded it. The original concept was to establish a network for Silicon Valley tech firms to recruit talent for their job openings. However. the platform's expansion was rapid and impressive. quickly surpassing initial expectations. By 2004. the network had 1 million users and by 2006. it was already profitable. they say. By 2007. there were 10 million registered users. which resul...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Successful Strategies for LinkedIn
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Category
Marketing & Business -
Areas
Branding & Identity, Content Marketing, Digital Marketing, Social Media
Rodrigo Focaccio
A course by Rodrigo Focaccio
Voted as one of the top LinkedIn voices in 2019, Brazilian native Rodrigo Focaccio is a communications consultant and an expert when it comes to using the leading social media platform for professionals. With over two decades of experience in the field, he has worked as a press officer and in roles for social media, community management, content edition, and BI.
He has worked with PR and digital marketing agencies for major brands like Facebook, Pepsi, Ambev, O Boticário, Whirlpool, J&J Medical Devices, Cultura Inglesa, and more.
- 96% positive reviews (142)
- 4,378 students
- 15 lessons (1h 53m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, French, Italian
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
