Introduction to Sustainable Graphic Design
Concept
A course by Núria Vila Punzano , Creative Director and Graphic Designer
Joined November 2016
Joined November 2016
About the video: Concept
Overview
“Once we know what the client needs and we have analyzed the market, we have to define the concept in order to develop our project.”
In this video lesson Núria Vila Punzano addresses the topic: Concept, which is part of the Domestika online course: Introduction to Sustainable Graphic Design. Learn to go further than simple aesthetics and reduce the environmental impact of your projects.
Partial transcription of the video
“Concept In this lesson we will define the concept. As we already know what the client wants and we have already done the market and environmental analysis, we now have all the tools to create the concept. For this we will make a mood board where we will look for what connection exists between oriental culture and Spanish culture. In your case, you will have to do the same with your project. So let's get to it. To make a good identity we need a powerful concept to help us develop our corporate identity and all our applications. Therefore, if you have a clear concept it will be much easier to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sustainable Graphic Design
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Category
Design -
Areas
Art Direction, Design, Graphic Design, Marketing, Packaging, Product Design
Núria Vila Punzano
A course by Núria Vila Punzano
From her residence in Barcelona, creative director and graphic designer Núria Vila designs with the desire to apply common sense and sustainability criteria in each of her projects. Her work encompasses corporate identity, visual and editorial communication, and packaging. It was in 2009 when she teamed up with the Gallecs Consortium to find better ways of designing projects that care for the planet and minimize environmental impact.
Currently, she works for different types of clients, from cultural entities like the Rural Life Museum, to public administrations like the Barcelona Provincial Council. She has collaborated with large clients like the supermarket chain Ametller Origen, and smaller ones that allow her to experiment, such as the SlowMov cafeteria. In addition, she teaches several classes in different design schools.
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- 18 lessons (2h 56m)
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- Audio: Spanish
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- Level: Beginner
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