Introduction to Sustainable Graphic Design
Initial analysis
A course by Núria Vila Punzano , Creative Director and Graphic Designer
Joined November 2016
Joined November 2016
About the video: Initial analysis
Overview
“This analysis is essential to know the product / brand from a technical and environmental point of view, and to be able to find solutions that allow us a more effective and efficient result. The depth of this analysis will depend on the resources you have and the time available, as well as the experience and knowledge of the subject. We will analyze the market and the competition to have a notion of the product / brand to ecodesign. ”
In this video lesson Núria Vila Punzano addresses the topic: Initial analysis, which is part of the Domestika online course: Introduction to Sustainable Graphic Design. Learn to go further than simple aesthetics and reduce the environmental impact of your projects.
Partial transcription of the video
“Initial analysis In this lesson we will analyze the market, as you surely already do, with the difference that we will also do an environmental analysis of the market and of the competition. Go for it. To start working we must know how the market is, so the first thing we did is describe what sushi bar exists in the province of Barcelona, to see which businesses are similar to the L'Encant sushi bar. Here, for example, we get a few. "Top 10", let's see what they are. We tried to get into one of them. I now show the search part that I always do online to be able to cover more, but in the mos...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sustainable Graphic Design
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Category
Design -
Areas
Art Direction, Design, Graphic Design, Marketing, Packaging, Product Design
Núria Vila Punzano
A course by Núria Vila Punzano
From her residence in Barcelona, creative director and graphic designer Núria Vila designs with the desire to apply common sense and sustainability criteria in each of her projects. Her work encompasses corporate identity, visual and editorial communication, and packaging. It was in 2009 when she teamed up with the Gallecs Consortium to find better ways of designing projects that care for the planet and minimize environmental impact.
Currently, she works for different types of clients, from cultural entities like the Rural Life Museum, to public administrations like the Barcelona Provincial Council. She has collaborated with large clients like the supermarket chain Ametller Origen, and smaller ones that allow her to experiment, such as the SlowMov cafeteria. In addition, she teaches several classes in different design schools.
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