Instagram: Contests, Giveaways, UGC, and Other Tactics
Course final project
A course by Núria Mañé , Consultant, Lecturer, and Speaker in Communication and Digital Marketing
Joined January 2012
Joined January 2012
About the final project for: Instagram: Contests, Giveaways, UGC, and Other Tactics
Instagram: Contests, Giveaways, and Other Strategic Actions
“Congratulations on getting here! Before finishing, we will make a brief review of all the points that we have seen in this course to refresh your memory. From your starting point, you have defined objectives and audiences. I have taught you the differences between raffles and contests and we have seen other options for actions on this social network. You have learned to define the mechanics of the action from a model card, defining the prize and the conditions to participate, the legal bases, the use of hashtags, how to choose the winner, the calendar and the dates. I have also explained some considerations to keep in mind about the images and texts of the publications, how to promote the action, and how to evaluate it. The project of this course consists of designing a strategy to act on Instagram (contest, raffle, User Generated Content, or other actions). Now you only have to unite in a document all the tasks that you have been doing in the lessons and share them in the forum. Remember that you have the course action sheet template at your disposal, but you can also create your file format or simply define the action in detail, taking into account everything learned in the course. The project can be uploaded as an image and if you have multiple slides you can also upload the cover and share a visible link to your Google Drive or Dropbox. If you wish, you can also explain how the process has gone and what your greatest learning has been, as well as some advice that you would give to your colleagues. I will read your project and leave you a little feedback as soon as my professional activity allows it. Remember that if you have any questions you can continue using the questions section of the forum and send me a private message to let me know if it is an urgent question. You can also comment on the projects and exercises of your colleagues, your opinion will surely enrich their work. I also encourage you to continue practicing with different actions and, if you have the opportunity, start implementing them to achieve results. You can return whenever you want the forum to share your achievements, it will be a pleasure to celebrate with you. ”
Partial transcription of the video
“Final project Now we have reached the end of this Domestika course. Let's see a summary of everything learned. In this course I started introducing myself and I talked about books and the Instagram profiles that inspire me the most. Then I explained what we would do during the course. Next we analyze the starting point of the profile and we define the objectives and the audiences. Then I explained the types of actions that can be performed on Instagram: giveaways, contests, user generated content and other types of actions. Later we defined the mechanics of the action and the legal bases. T...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Instagram: Contests, Giveaways, UGC, and Other Tactics
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media
Núria Mañé
A course by Núria Mañé
Núria Mañé is a prominent digital communication professional since 2009. Her passion for innovation and creativity has led her to continuously explore new boundaries. After starting her career in an institution, she worked in audiovisual event production and communication, and later specialized in social media. She has led Community Manager teams as a Social Media Manager and developed strategies as a Social Media Strategist.
Since 2011, she has worked as an independent consultant, trainer, and speaker, bringing her knowledge and experience to professionals and companies who want to connect with their audiences through innovative digital strategies, merging technology and creativity. Artificial intelligence has transformed her way of working, becoming a key ally that Núria integrates into her day-to-day life to explore new possibilities in communication and provide effective solutions in a constantly evolving digital environment.
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