Presentation of Branding Projects
Graphic DNA
A course by the branding people , Graphic Design Studio
Joined February 2019
Joined February 2019
About the video: Graphic DNA
Overview
“You will learn to organize the graphic elements that make up the identity of your project, such as the color palette, fonts for editorial applications and to structure a photographic style guide. This is how you will start to give life to your design proposal. ”
In this video lesson the branding people addresses the topic: Graphic DNA, which is part of the Domestika online course: Presentation of Branding Projects. Learn how to build a narrative to show your work in an optimal and effective manner.
Partial transcription of the video
“Graphic DNA In this part of the course we'll show you how to present your graphic proposal to the client, taking them by the hand and relying on the graphic elements that you worked on before. Now that your conceptual and graphic mood boards are ready, we'll look at the meaning of graphic DNA. For us, this part is fundamental because we define it through a photographic style, the color palette and typography. For us these elements are essential to shape the identity, but you can take any other element that you think may work for your graphic proposal. This section of the presentation will c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Presentation of Branding Projects
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Category
Design, Marketing & Business -
Software
Keynote -
Areas
Branding & Identity, Communication, Creative Consulting, Design Management, Graphic Design, Marketing, Presentation Design
the branding people
A course by the branding people
The branding people is a Mexican graphic design studio with almost nine years of experience, specializing in brand creation and the development of visual communication pieces. “People design for people” is their brand philosophy: always designing with the aim to help a brand successfully connect with their audience and improve their communication channels for both brands and their audiences.
Their clients are varied, from startups to brands that want to reinvent themselves to renowned companies from Mexico and other countries.
- 99% positive reviews (402)
- 8,298 students
- 14 lessons (1h 48m)
- 36 additional resources (23 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
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