Presentation of Branding Projects
Graphic DNA
A course by the branding people , Graphic Design Studio
Joined February 2019
About the video: Graphic DNA
Overview
“You will learn to organize the graphic elements that make up the identity of your project, such as the color palette, fonts for editorial applications and to structure a photographic style guide. This is how you will start to give life to your design proposal. ”
In this video lesson the branding people addresses the topic: Graphic DNA, which is part of the Domestika online course: Presentation of Branding Projects. Learn how to build a narrative to show your work in an optimal and effective manner.
Partial transcription of the video
“In this course segment. we will guide you through presenting your graphic proposal to clients by using visual elements you have already developed. With your concept and graphic mood boards prepared. we will explore how they collectively form the foundation of your project's unique identity or graphic DNA. For us this part is essential. because we define it through photographic style. color palette. and typography. These elements are vital in shaping identity for us. However. you can base it on any other element that might suit your graphic Consider how these components contribute to the ove...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Presentation of Branding Projects
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Category
Design, Marketing & Business -
Software
Keynote -
Areas
Branding & Identity, Communication, Creative Consulting, Design Management, Graphic Design, Marketing, Presentation Design

the branding people
A course by the branding people
The branding people is a Mexican graphic design studio with almost nine years of experience, specializing in brand creation and the development of visual communication pieces. “People design for people” is their brand philosophy: always designing with the aim to help a brand successfully connect with their audience and improve their communication channels for both brands and their audiences.
Their clients are varied, from startups to brands that want to reinvent themselves to renowned companies from Mexico and other countries.
- 99% positive reviews (404)
- 8,459 students
- 14 lessons (1h 48m)
- 36 additional resources (23 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever