Presentation of Branding Projects
Understanding your brand
A course by the branding people , Graphic Design Studio
Joined February 2019
Joined February 2019
About the video: Understanding your brand
Overview
“In this lesson we will teach you what you need to know to have a proper and well-informed understanding of your brand. We will tell you how to concisely limit the information provided by your client, so that you can use it optimally during the development of your projects. ”
In this video lesson the branding people addresses the topic: Understanding your brand, which is part of the Domestika online course: Presentation of Branding Projects. Learn how to build a narrative to show your work in an optimal and effective manner.
Partial transcription of the video
“Hello. i'm Diego Elguin. creative leader at The Branding People. In this first lesson of Unit 2. we'll explore what you need to understand about your brand's context in order to create a graphic identity that perfectly aligns with it. It is crucial for you to know your brand’s objectives. the demographics and preferences of your target market. and its key differentiators compared to competitors. Generally. your client will provide much of this information as part of their brief. but it's crucial to take the initiative to delve deeper. Don't hesitate to ask all the necessary questions. parti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Presentation of Branding Projects
-
Category
Design, Marketing & Business -
Software
Keynote -
Areas
Branding & Identity, Communication, Creative Consulting, Design Management, Graphic Design, Marketing, Presentation Design
the branding people
A course by the branding people
The branding people is a Mexican graphic design studio with almost nine years of experience, specializing in brand creation and the development of visual communication pieces. “People design for people” is their brand philosophy: always designing with the aim to help a brand successfully connect with their audience and improve their communication channels for both brands and their audiences.
Their clients are varied, from startups to brands that want to reinvent themselves to renowned companies from Mexico and other countries.
- 99% positive reviews (404)
- 8,459 students
- 14 lessons (1h 48m)
- 36 additional resources (23 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Keynote
