Presentation of Branding Projects
Concept
A course by the branding people , Graphic Design Studio
Joined February 2019
Joined February 2019
About the video: Concept
Overview
“Welcome to Unit 3! In this lesson you will learn to define your creative concept, which will be the main guiding axis of your project. This is another key lesson, so you will need to pay close attention to create the best concepts every time. ”
In this video lesson the branding people addresses the topic: Concept, which is part of the Domestika online course: Presentation of Branding Projects. Learn how to build a narrative to show your work in an optimal and effective manner.
Partial transcription of the video
“Concept Hello, and welcome to Unit 3 of this course. In this first lesson we'll talk about the creative concept, how to create it, and why it's important to have one. Ultimately, it's the guiding principle of the project. The creative concept is the heart of your project. It is what gives intention to the brand that you're developing as well as a specific and unique personality. The development of the creative concept must be clear from the beginning so you can return to it whenever you feel a bit lost when developing the graphic material. When you're developing something, ask yourself this...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Presentation of Branding Projects
-
Category
Design, Marketing & Business -
Software
Keynote -
Areas
Branding & Identity, Communication, Creative Consulting, Design Management, Graphic Design, Marketing, Presentation Design
the branding people
A course by the branding people
The branding people is a Mexican graphic design studio with almost nine years of experience, specializing in brand creation and the development of visual communication pieces. “People design for people” is their brand philosophy: always designing with the aim to help a brand successfully connect with their audience and improve their communication channels for both brands and their audiences.
Their clients are varied, from startups to brands that want to reinvent themselves to renowned companies from Mexico and other countries.
- 99% positive reviews (402)
- 8,298 students
- 14 lessons (1h 48m)
- 36 additional resources (23 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Keynote
