Presentation of Branding Projects
Profile, brand values and target market.
A course by the branding people , Graphic Design Studio
Joined February 2019
Joined February 2019
About the video: Profile, brand values and target market.
Overview
“We will narrow down the information from the previous lesson in specific points, such as your brand's profile, its main values and the target market it is aimed at. This lesson is key to having a good content base before moving on to project development.”
In this video lesson the branding people addresses the topic: Profile, brand values and target market., which is part of the Domestika online course: Presentation of Branding Projects. Learn how to build a narrative to show your work in an optimal and effective manner.
Partial transcription of the video
“Profile, values and target market In this lesson, we'll talk about the brand profile and its values. To develop the brand profile, it's important to summarize the information provided by your client in a paragraph or two, and this will be the starting point for your brand profile. It's important to be concise for the reasons we mentioned earlier. The more concise, summarized and clear your information is, the better you can communicate your intentions to the client. In terms of brand values, make a list of what could be considered a brand value, starting from your client's brief, and then...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Presentation of Branding Projects
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Category
Design, Marketing & Business -
Software
Keynote -
Areas
Branding & Identity, Communication, Creative Consulting, Design Management, Graphic Design, Marketing, Presentation Design
the branding people
A course by the branding people
The branding people is a Mexican graphic design studio with almost nine years of experience, specializing in brand creation and the development of visual communication pieces. “People design for people” is their brand philosophy: always designing with the aim to help a brand successfully connect with their audience and improve their communication channels for both brands and their audiences.
Their clients are varied, from startups to brands that want to reinvent themselves to renowned companies from Mexico and other countries.
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- 14 lessons (1h 48m)
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