Presentation of Branding Projects

Overview

“In this lesson we will teach you to choose the correct design parameters so that you have a good action plan when starting the graphic development of your project. Likewise, we will show you how to set up a competitive scenario that allows you to discover projects similar to yours and make it stand out among them.”

In this video lesson the branding people addresses the topic: Brand perspective and competitive scenario, which is part of the Domestika online course: Presentation of Branding Projects. Learn how to build a narrative to show your work in an optimal and effective manner.

Partial transcription of the video

“Brand perspective and competitive landscape Welcome to the third lesson of Unit 2 in which I'll discuss the brand perspective and its competitive landscape. The brand perspective and competitive landscape will help you to analyze where to place your new brand with respect to the competition. This is based on parameters that your client will help you to define. Some of these parameters will be, for example, that your brand is traditional or progressive, that it's accessible or exclusive, serious or fun, natural or more urban, or if your brand is feminine or masculine. For example, if your br...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Presentation of Branding Projects

• Level: Beginner
• 99% positive reviews (402)
• 8298 students
• 5 units
• 14 lessons (1h 48m)
• 23 downloads

• Category

  Design, Marketing & Business

• Software

  Keynote

• Areas

  Branding & Identity, Communication, Creative Consulting, Design Management, Graphic Design, Marketing, Presentation Design