Creative and Efficient Project Communication
The project
A course by Marcelo Tas , TV director, screenwriter, actor, and journalist
Joined October 2019
Joined October 2019
About the video: The project
Overview
“Well now, let's go to the project. It will show you how to develop a prototype. In my case, it will be an Instagram profile: @DicionarioTas , a manual of survival for the digital age. I chose this project through the daily practice of "Looking at the Anthropologist", note that every day several people consult me who ask me to translate words and concepts from the digital age. You can choose the prototype that is going to develop, you can create a project (physical or digital) from now on to improve the project that is working. Give some advice on possible projects and indicate the next steps in the production of our new work.”
In this video lesson Marcelo Tas addresses the topic: The project, which is part of the Domestika online course: Creative and Efficient Project Communication. Learn how to engage your audience on social media and use criticism as a creative tool.
Partial transcription of the video
“The project In this class we will go through three steps. The first is to identify the audience. The second will be the audience empathy map. You can see that the table is set for this. And then we'll explore similar products and services to the prototype you chose. First step, let's remember how I identified the needs of my audience. I had to go through my professional history. I perceived a demand and an interest for me to translate the meanings of things. And I got it with the gaze of the anthropologist's gaze come up with the idea of creating a dictionary that translates the terms of th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative and Efficient Project Communication
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Creativity, Facebook Marketing, Instagram Marketing, Social Media
Marcelo Tas
A course by Marcelo Tas
Marcelo Tristão Athayde de Souza (hence the acronym T.A.S.) was born in the city of Ituverava-SP (Brazil) and then moved to the capital, where he studied civil engineering at the Polytechnic School of the University of São Paulo. His professional career changed when he met and worked with the dramaturgy and theater director Antunes Filho, but the decisive moment was when he discovered the audiovisual universe with producer Olhar Eletrônico and Fernando Meirelles. That's when he decided to devote himself exclusively to the communication world.
He made his TV Gazeta debut with a character that marked his career: journalist Ernesto Varela. He acted in very successful children's shows on TV Cultura such as Rá-Tim-Bum, where he played Professor Tibúrcio and Castelo Rá-Tim-Bum with the character Telekid. He participated in the creation of Programa Legal, Casseta e Planeta, and Telecurso 2000, for TV Globo. He helped implement and directed, for 7 years, the CQC program in Rede Bandeirantes, a show that mixed journalism and humor. He also participated in children's series on Cartoon Network, discussion programs on GNT, and is currently in charge of the Provocações television program on TV Cultura.
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- Level: Beginner
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