Creative and Efficient Project Communication
A course by Marcelo TasTV director, screenwriter, actor, and journalist
A course by Marcelo Tas, TV director, screenwriter, actor, and journalist
Learn how to engage your audience on social media and use criticism as a creative tool
For a creative person, generating a lot of ideas isn’t usually a problem, but sometimes turning them into efficient projects can be. In this course, you'll see how to launch your ideas and learn your audience’s needs in-depth by using communication and public interaction techniques.
Guiding you'll be the journalist, screenwriter, actor, presenter, and television director Marcelo Tas. He’s been a mainstay of Brazilian communication since the 1980s and is currently the host of TV Cultura’s "Provocações". You can also find him on social networks, where he has almost 13 million followers among his Twitter, Facebook, and Instagram accounts.
In an endless competition for likes, followers, and a greater digital presence, interaction with the audience is one of the greatest challenges of our time. Marcelo Tas, with his extensive experience in different channels, will help you explore the limits of language and teach you how to handle criticism in a constructive way to boost your product or business.
What will you learn in this online course?
14 lessons & 19 downloads
What we do in the course?
3 minutes, 27 seconds
The communication time line
15 minutes, 25 seconds
Creative slant
16 minutes, 57 seconds
Redes y burbujas
9 minutes, 56 seconds
Listen
10 minutes, 15 seconds
The project
16 minutes, 33 seconds
What's included in this course?
To start, you’ll get to know Marcelo Tas's career, his beginnings on television, and his main projects and characters. You'll also see his main influences and sources of inspiration.
In the second unit, you'll analyze the evolution of communication until today, understanding from an evolutionary perspective the relevance of a good strategy to work with digital media in the accelerated era in which we live. You'll see the importance of self-knowledge to make the most of your creative potential and you'll learn a series of exercises that Tas calls "Empathy Map" and "The Anthropologist’s Look."
After this introduction, you'll start the practical part by structuring your final project’s prototype. You'll receive some examples and advice for different achievements and then Tas will share the step-by-step of the development of his digital project on Instagram: the @DicionarioTas. You'll discover a method to ask questions to your audience, client or partner; Only then will your ideas take shape and go beyond.
After defining the structure, and with all the data, you'll test your project. At this stage you’re going to hear what your audience or followers have to say, learning to deal with passionate or even hateful messages.
In the last unit, Tas will share his best tips to present your project; You'll learn the techniques to deal with the unpredictable and develop a good narrative. Finally, you'll see how criticism can become your ally, bringing innovation and improvements to your project.
What is this course's project?
The creation of a prototype of a product or project—material or digital—using the methodology taught in the course.
Projects by course students
Who is this online course for?
All those who want to create or improve a personal or professional project using interaction in social networks as a creative process and amplifier. Also, for those who want to learn to deal with criticism in a constructive way.
Requirements and materials
You'll need the will to develop a creative project or product using social networks and criticism as creative tools; basic notions of project creation and development, interest in concepts such as design thinking or other methodologies are also required to create and structure projects and sufficient knowledge of the area to which you dedicate yourself.
Reviews
- 4 months ago
Amei o curso.
- 1 year ago
Valeu muito apena! excelente curso!
- 2 years ago
Que o Tas é referência em comunicação é inegável e neste curso, de forma clara e prática, você consegue compreender com maestria a como se organizar para comunicar e gerenciar um projeto de forma exemplar.
- 2 years ago
Comunicador excepcional, inspira muito!
- 2 years ago
Tas não decepciona! Curso inteligente e prático!
He made his TV Gazeta debut with a character that marked his career: journalist Ernesto Varela. He acted in very successful children's shows on TV Cultura such as Rá-Tim-Bum, where he played Professor Tibúrcio and Castelo Rá-Tim-Bum with the character Telekid. He participated in the creation of Programa Legal, Casseta e Planeta, and Telecurso 2000, for TV Globo. He helped implement and directed, for 7 years, the CQC program in Rede Bandeirantes, a show that mixed journalism and humor. He also participated in children's series on Cartoon Network, discussion programs on GNT, and is currently in charge of the Provocações television program on TV Cultura.
Content
- U1
Presentation
- TAS Trajectory: Creative Mind
- My influencers
- What we do in the course?
- U2
Preparation (heating)
- The communication time line
- Creative slant
- Redes y burbujas
- Listen
- U3
Prototypes
- The project
- Question mark
- Sew, index and use the results to transform the project
- Proto beta prototype
- U4
Mejora y Presentación
- Los 10 mejores consejos
- Criticism as a creative tool
- Tas Dictionary Review
- FP
Final project
- Creative and efficient communication for your projects.
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is ideal for communicators, content creators, educators, and professionals interested in innovation, audiovisual media, social networks, and digital engagement strategies. You don’t need to be an expert, but having an interest in communication and creativity is a plus.
The course is intermediate level, recommended for those with basic knowledge of communication or audiovisual who want to deepen innovative and strategic practices. Advanced experience isn’t required, but some prior understanding will help you get the most out of it.
You’ll learn effective communication techniques, digital content creation and prototyping, creative audiovisual use, social media strategies, empathy and audience observation practices, plus methods to improve projects based on feedback.
The course covers everything from scripting series and programs, creating journalistic characters, to strategies for production, publishing, and engagement on platforms like Instagram, including monetization and result analysis.
You’ll need a computer or smartphone with internet access. For hands-on activities, having a camera or phone for recording and access to social media like Instagram to test prototypes and posts is recommended.
The course teaches creative scarcity techniques and fixed framing, showing you how to produce relevant, innovative content even with limited resources, encouraging creativity and clear communication.
Yes, the course covers how to apply the Empathy Map to identify your audience’s needs, pain points, desires, and references, while also enhancing your own creative perspective and self-awareness.