Best seller

Creative and Efficient Project Communication

A course by Marcelo Tas
TV director, screenwriter, actor, and journalist. São Paulo, Brazil.
Joined October 2019
, TV director, screenwriter, actor, and journalist

Learn how to engage your audience on social media and use criticism as a creative tool

  • Best seller Portuguese with subtitles in English
  • 99% positive reviews (346)
  • 9240 students

Learn how to engage your audience on social media and use criticism as a creative tool

Portuguese with subtitles in English
  • 99% positive reviews (346)
  • 9240 students
  • 14 lessons (2h 48m)
  • 19 additional resources (7 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

For a creative person, generating a lot of ideas isn’t usually a problem, but sometimes turning them into efficient projects can be. In this course, you'll see how to launch your ideas and learn your audience’s needs in-depth by using communication and public interaction techniques.

Guiding you'll be the journalist, screenwriter, actor, presenter, and television director Marcelo Tas. He’s been a mainstay of Brazilian communication since the 1980s and is currently the host of TV Cultura’s "Provocações". You can also find him on social networks, where he has almost 13 million followers among his Twitter, Facebook, and Instagram accounts.

In an endless competition for likes, followers, and a greater digital presence, interaction with the audience is one of the greatest challenges of our time. Marcelo Tas, with his extensive experience in different channels, will help you explore the limits of language and teach you how to handle criticism in a constructive way to boost your product or business.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Presentation
  • U2
    U2. Preparation (heating)
  • U3
    U3. Prototypes
  • U4
    U4. Mejora y Presentación
  • FP
    FP Final project
View details

To start, you’ll get to know Marcelo Tas's career, his beginnings on television, and his main projects and characters. You'll also see his main influences and sources of inspiration.

In the second unit, you'll analyze the evolution of communication until today, understanding from an evolutionary perspective the relevance of a good strategy to work with digital media in the accelerated era in which we live. You'll see the importance of self-knowledge to make the most of your creative potential and you'll learn a series of exercises that Tas calls "Empathy Map" and "The Anthropologist’s Look."

After this introduction, you'll start the practical part by structuring your final project’s prototype. You'll receive some examples and advice for different achievements and then Tas will share the step-by-step of the development of his digital project on Instagram: the @DicionarioTas. You'll discover a method to ask questions to your audience, client or partner; Only then will your ideas take shape and go beyond.

After defining the structure, and with all the data, you'll test your project. At this stage you’re going to hear what your audience or followers have to say, learning to deal with passionate or even hateful messages.

In the last unit, Tas will share his best tips to present your project; You'll learn the techniques to deal with the unpredictable and develop a good narrative. Finally, you'll see how criticism can become your ally, bringing innovation and improvements to your project.

What is this course's project?

The creation of a prototype of a product or project—material or digital—using the methodology taught in the course.

Projects by course students

Who is this online course for?

All those who want to create or improve a personal or professional project using interaction in social networks as a creative process and amplifier. Also, for those who want to learn to deal with criticism in a constructive way.

Requirements and materials

You'll need the will to develop a creative project or product using social networks and criticism as creative tools; basic notions of project creation and development, interest in concepts such as design thinking or other methodologies are also required to create and structure projects and sufficient knowledge of the area to which you dedicate yourself.


9240 Students
346 Reviews
99% Positive ratings
  • More reviews

Marcelo Tas

A course by Marcelo Tas

Teacher Plus
TV director, screenwriter, actor, and journalist

Marcelo Tristão Athayde de Souza (hence the acronym T.A.S.) was born in the city of Ituverava-SP (Brazil) and then moved to the capital, where he studied civil engineering at the Polytechnic School of the University of São Paulo. His professional career changed when he met and worked with the dramaturgy and theater director Antunes Filho, but the decisive moment was when he discovered the audiovisual universe with producer Olhar Eletrônico and Fernando Meirelles. That's when he decided to devote himself exclusively to the communication world.

He made his TV Gazeta debut with a character that marked his career: journalist Ernesto Varela. He acted in very successful children's shows on TV Cultura such as Rá-Tim-Bum, where he played Professor Tibúrcio and Castelo Rá-Tim-Bum with the character Telekid. He participated in the creation of Programa Legal, Casseta e Planeta, and Telecurso 2000, for TV Globo. He helped implement and directed, for 7 years, the CQC program in Rede Bandeirantes, a show that mixed journalism and humor. He also participated in children's series on Cartoon Network, discussion programs on GNT, and is currently in charge of the Provocações television program on TV Cultura.


  • U1


    • TAS Trajectory: Creative Mind
    • My influencers
    • What we do in the course?
  • U2

    Preparation (heating)

    • The communication time line
    • Creative slant
    • Redes y burbujas
    • Listen
  • U3


    • The project
    • Question mark
    • Sew, index and use the results to transform the project
    • Proto beta prototype
  • U4

    Mejora y Presentación

    • Los 10 mejores consejos
    • Criticism as a creative tool
    • Tas Dictionary Review
  • FP

    Final project

    • Creative and efficient communication for your projects.

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Creative and Efficient Project Communication. Marketing, and Business course by Marcelo Tas Best seller

Creative and Efficient Project Communication

A course by Marcelo Tas
TV director, screenwriter, actor, and journalist. São Paulo, Brazil.
Joined October 2019
  • 99% positive reviews (346)
  • 9240 students