Creative and Efficient Project Communication
What we do in the course?
A course by Marcelo Tas , TV director, screenwriter, actor, and journalist
Joined October 2019
About the video: What we do in the course?
Overview
“In this course, you will learn how to improve a project from end to end using red and critical interaction as a creative process. The trip will start from a preparatory stage, while I change a time line of the evolution of communication. We will enter a phase of self-awareness of your creative slant, with the best choice. Luego, presenter of the project that developed during the course, an Instagram profile called Dictionary Tas, a dictionary with entries from the digital age. Then, help me to define your project. It shows how the most important point in life, the question mark, is the key to generating unique data and projects. You will learn about the technique that I developed to deal with the criticisms of haters and passionate admirers. Finally, I will give you advice on presentation and close the course that will show you the value of criticism in the development of projects.”
In this video lesson Marcelo Tas addresses the topic: What we do in the course?, which is part of the Domestika online course: Creative and Efficient Project Communication. Learn how to engage your audience on social media and use criticism as a creative tool.
Partial transcription of the video
“What we will do in the course In this class I will tell you what we are going to do in this course. Let's choose a project for you to get your hands dirty. Communication, interaction, data reading concepts and learn from your audience. My project is already chosen. It will be the Tas dictionary. I'll show you the steps until i make the decision to do this project here with you. And so I hope to inspire and help you to choose your project. This project of yours can be physical or a digital project, it doesn't matter and it doesn't even have to be an explicit communication project, but it wil...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative and Efficient Project Communication
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Creativity, Facebook Marketing, Instagram Marketing, Social Media

Marcelo Tas
A course by Marcelo Tas
Marcelo Tristão Athayde de Souza (hence the acronym T.A.S.) was born in the city of Ituverava-SP (Brazil) and then moved to the capital, where he studied civil engineering at the Polytechnic School of the University of São Paulo. His professional career changed when he met and worked with the dramaturgy and theater director Antunes Filho, but the decisive moment was when he discovered the audiovisual universe with producer Olhar Eletrônico and Fernando Meirelles. That's when he decided to devote himself exclusively to the communication world.
He made his TV Gazeta debut with a character that marked his career: journalist Ernesto Varela. He acted in very successful children's shows on TV Cultura such as Rá-Tim-Bum, where he played Professor Tibúrcio and Castelo Rá-Tim-Bum with the character Telekid. He participated in the creation of Programa Legal, Casseta e Planeta, and Telecurso 2000, for TV Globo. He helped implement and directed, for 7 years, the CQC program in Rede Bandeirantes, a show that mixed journalism and humor. He also participated in children's series on Cartoon Network, discussion programs on GNT, and is currently in charge of the Provocações television program on TV Cultura.
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