Creative and Efficient Project Communication
Listen
A course by Marcelo Tas , TV director, screenwriter, actor, and journalist
Joined October 2019
Joined October 2019
About the video: Listen
Overview
“Now that you know your slant, we will start to practice listening to the other targeting. In this class, you will consider the observer's instinct, you will open your vision to learn to identify the needs of others with an activity called "Mirada del antropólogo".”
In this video lesson Marcelo Tas addresses the topic: Listen, which is part of the Domestika online course: Creative and Efficient Project Communication. Learn how to engage your audience on social media and use criticism as a creative tool.
Partial transcription of the video
“In this class. you will learn to calibrate the aim of the project you'll create in the next session. Now... Look at this image. What do you see there? An indigenous person clearly sees a monkey. he has a historical context that makes him see this image. Which you don't. To him. clearly. when this is shown. the meaning is very apparent. It's the ape. For an indigenous person. viewing an image on a television. especially the older tube models. meant nothing at all. because his historical context didn't allow him to piece together the images in his mind. like we do. bridging the gaps between e...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative and Efficient Project Communication
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Creativity, Facebook Marketing, Instagram Marketing, Social Media
Marcelo Tas
A course by Marcelo Tas
Marcelo Tristão Athayde de Souza (hence the acronym T.A.S.) was born in the city of Ituverava-SP (Brazil) and then moved to the capital, where he studied civil engineering at the Polytechnic School of the University of São Paulo. His professional career changed when he met and worked with the dramaturgy and theater director Antunes Filho, but the decisive moment was when he discovered the audiovisual universe with producer Olhar Eletrônico and Fernando Meirelles. That's when he decided to devote himself exclusively to the communication world.
He made his TV Gazeta debut with a character that marked his career: journalist Ernesto Varela. He acted in very successful children's shows on TV Cultura such as Rá-Tim-Bum, where he played Professor Tibúrcio and Castelo Rá-Tim-Bum with the character Telekid. He participated in the creation of Programa Legal, Casseta e Planeta, and Telecurso 2000, for TV Globo. He helped implement and directed, for 7 years, the CQC program in Rede Bandeirantes, a show that mixed journalism and humor. He also participated in children's series on Cartoon Network, discussion programs on GNT, and is currently in charge of the Provocações television program on TV Cultura.
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