The Golden Ratio in Commercial Image Design

Let's talk about a tool that has captivated designers and artists throughout history, one that is key in the game of proportions and visual balance: the golden ratio. This fascinating concept, also known as the "divine proportion" or "golden number," has been a fundamental element in the world of graphic design and visual composition.

The golden ratio is a mathematical principle that manifests itself in a specific relationship between the parts of a whole, creating a harmonious visual balance. It can also be known as the "golden ratio", "golden section" or "golden division". This magic ratio has been used in works of art, architecture and design to create aesthetically pleasing and balanced compositions.

Now, you may ask, why does this ratio carry so much weight in the world of graphic design and visual composition? The answer lies in its ability to naturally attract the eye and generate a sense of aesthetically pleasing balance. When we apply the golden ratio in our compositions, we create a visual flow that guides the viewer's attention in an organic and captivating way.

So that you can experiment and apply the golden ratio in your own projects, I have prepared a downloadable golden section template. This practical tool will help you incorporate this magical proportion into your designs easily and effectively. Download it here

Now, imagine the impact you can achieve by using this technique in your graphic design and visual composition projects. Not only will you be creating visually appealing pieces, but you will also be connecting with your audience in a deeper and more emotional way.

If you want to take your graphic design skills to the next level and explore the technique of digital collage in advertising projects, I invite you to take part in my course at Domestika: "Graphic Design: Composition of Commercial Images". In this course, we will not only delve into the golden ratio, but we will also explore from the background of digital collage to the creation of compositions that highlight the identity of a brand.

Remember, creativity has no limits, and with the right tools, you can transform your ideas into visual masterpieces. See you in my course!