The Pantone Color of the Year 2024 Is...

Peach Fuzz! A color that gives us a sense of tenderness and communicates a message of caring and sharing, community and collaboration.

Pantone Color of the Year: Peach Fuzz

Like every year, Pantone has kept its followers awake, waiting for the revelation of its color of the year choice. But here it is. In the words of Leatrice Eiseman, Pantone's executive director, they have chosen Peach Fuzz, because it "captures our desire to care for ourselves and others. It is a velvety smooth peach tone whose enveloping spirit enriches the mind, body and soul."

If you take a look at Pantone's website, now that Peach Fuzz is invading it, you will realize that what they say is totally true. This color gives a feeling of kindness and tenderness that provokes you to share and care for others or to enjoy solitude in calm.

"PANTONE® 13-1023 Peach Fuzz presents a fresh approach to a new softness. An appealing peach hue softly nestled between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from", they state on their website.

Why Has Peach Fuzz Been Chosen as Color of the Year?

How is the Pantone color of the year chosen?

Why have they decided that this year it is this shade of peach? Of course, Pantone doesn't just tell us which color they have selected, but they also give an extensive explanation of why this particular color is the one chosen for this year.

"At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future. We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it. That in a world which often emphasizes productivity and external achievements, it is critical we recognize the importance of fostering our inner selves and find moments of respite, creativity, and human connection amid the hustle and bustle of modern life.", they state through their website.

In other words, Peach Fuzz is a color that invites us to explore ourselves more internally, to try to find calm and peace within ourselves so that we can expand it to the outside and give all our love and affection to those around us. It is a call to the importance of mental health and inner knowledge.

How to use the Pantone color of the year?

At this point, you may be asking yourself, "Yeah, but how do I use Peach Fuzz in my creations?" You can use it for everything! Now that you know the underlying meaning of choosing this color, it's easier to apply it in your work.

If you're into interior design, Peach Fuzz will give a cozy feel to the instances you decorate; in the marketing and packaging world, Peach Fuzz invites touch and increases the desire to hold the product in your hands, and can even be applied to the world of hairdressing, where this peachy hue adds an ethereal, reflective finish to hair and creates a very flattering natural pink glow.

How do you like the choice of this color? You will see how, from now on, you will start to find it everywhere.

If you want to continue learning about the world of colors and other related topics, here are some articles that may interest you:

- How Is the Pantone Color of the Year Chosen?
- Websites to make your own color palettes
- Join our illustration courses