What Are the Branches of Graphic Design?

The world of graphic design is a universe of creativity and innovation that encompasses numerous areas and specialties that offer professionals the opportunity to excel in different fields. From editorial design to advertising, each branch has specific characteristics and objectives that make it unique and interesting. Here is an introduction to the main existing branches or types of graphic design so you can learn a little more about this exciting professional field.

Branches of Graphic Design

1. Illustration

The illustration is a branch of graphic design that focuses on creating images for books, magazines, posters and other media. You can specialize in different styles and techniques, from children's illustration to digital illustration or scientific illustration.

2. Editorial Design

The editorial design encompasses the creation and layout of print and digital publications such as books, magazines, newspapers and catalogs. As an editorial designer, you will be in charge of the layout of images, text and other graphic elements, ensuring the readability and visual appeal of the publication.

3. Advertising Design

Advertising design focuses on the creation of advertisements, billboards, posters and other promotional materials. Your goal will be to communicate the brand message effectively and persuasively, using visual and verbal elements to capture the attention of the target audience.

4. Textile Design

The textile design encompasses the creation of prints, fabrics and other decorative elements for the fashion industry, interior decoration or textile art. You will develop skills in different techniques and applications, such as digital printing, screen printing and embroidery.

5. Multimedia Design

The multimedia design refers to the development of interactive digital content such as applications, video games or web pages. Your job will be to integrate visual, sound and interaction elements, always looking for coherence and the best user experience.

6. User experience design

The user experience design (UX) is responsible for ensuring a pleasant interaction between users and digital products or services. You will work on optimizing the navigation, structure and functionality of applications and websites, always seeking to improve user satisfaction.

7. Corporate Design

Corporate design or corporate identity design involves the creation and management of a company's visual identity. Your task will be to design logos, stationery, business cards and other elements that reflect the personality and values of the brand, generating recognition and trust in the market.

8. Typography design

The typography design consists of the creation of fonts or letter styles that can be used in different graphic design projects. You should have a good command of form and space, as well as a deep knowledge of the history and use of typefaces.

9. 3D Animation

The 3D animation involves the creation of moving images using three-dimensional modeling and animation software. As a 3D animator, you will be able to work in the film industry, advertising, video games or high-impact audiovisual production.

10. Packaging design or packaging design

In packaging design, you will create containers and packaging that protect and make products attractive. You will have a fundamental role in brand communication and in the visual impact that the packaging has on the consumer, being an important factor in the purchase decision.

[h]Which branch of graphic design should you choose?

The world of graphic design encompasses a wide variety of disciplines and fields in which you can apply your creative and technical skills.

Choosing a branch in graphic design can be a difficult task, but it is essential that you find one that fits your interests and skills. Whatever your path, it is important to keep learning and evolving as a professional. Don't hesitate to experiment and try different areas so that you can develop your own specialties and create a style that will make you stand out in the design industry.

You may also be interested in:

- Find a graphic design course to train you.
- Online graphic design courses for beginners.
- History of graphic design.