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    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

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ana_r5
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ana_r5

@ana_r5

París, France

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    Classmate Studio Classmate Studio @classmatestudio Budapest, Hungary
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    1,645
      • Final Project - International Space Station - Modern Design Strategies for Visual Branding. Br, ing, Identit, Graphic Design, Creativit, Logo Design, Br, and Strateg project by Classmate Studio - 01.24.2023
      • OFF - Biennale. Br, ing & Identit project by Classmate Studio - 02.17.2022
      • Adamo . Br, ing & Identit project by Classmate Studio - 02.17.2022
      • Debrecen 2023. Br, ing & Identit project by Classmate Studio - 02.16.2022
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      Rejane Dal Bello Rejane Dal Bello @rejanedalbello Branding & Identity London, United Kingdom
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      5,699
      • Branding & Identity
      • Crafts Council Gallery, Gaining Ground exhibition. Br, ing, Identit, Traditional illustration, and Motion Graphics project by Rejane Dal Bello - 05.06.2022
      • My project for course: Meaningful Visual Identity Design: From Brief to Pitch. Br, ing, Identit, Graphic Design, and Logo Design project by Rejane Dal Bello - 04.22.2022
      • Ag2r La Mondiale. Br, ing & Identit project by Rejane Dal Bello - 11.09.2021
      • Edition  Non-Standard publisher. Br, ing & Identit project by Rejane Dal Bello - 11.08.2021
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      Magdalina Dianova Magdalina Dianova @magdalina_dianova Character designer Sofía, Bulgaria
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      52,189
      • Traditional illustration
      • Drawing
      • Diminishing Returns . Character Design, Drawing, Digital Drawing, and Animation project by Magdalina Dianova - 09.14.2021
      • Aline - prop sheet. Traditional illustration, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.14.2021
      • Goodbye Mr. Octopus. Animation, Character Design, Drawing, and Digital Drawing project by Magdalina Dianova - 09.13.2021
      • Mei - Character development . Character Design, Drawing, Traditional illustration, and Animation project by Magdalina Dianova - 09.13.2021
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      Carlos Cornejo · Secretname Carlos Cornejo · Secretname @carlosrcornejo Naming creator Mérida, Mexico
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      3,934
      • Branding & Identity
      • Creative Consulting
      • Será Será | Cerámica. Marketing, Design, and Naming project by Carlos Cornejo · Secretname - 03.01.2021
      • Sin Ti Miento. Naming project by Carlos Cornejo · Secretname - 02.12.2019
      • Maña Lasaña. Naming project by Carlos Cornejo · Secretname - 03.25.2021
      • Amétodo. Naming project by Carlos Cornejo · Secretname - 07.05.2020
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      Grace Frösén Grace Frösén @gracecallidesigns Lettering Artist Cambridgeshire, United Kingdom
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      23,468
      • Traditional illustration
      • Comic
      • Illustrating and Lettering Song Lyrics to "Me and the Sky". Traditional illustration, Lettering, Drawing, Artistic Drawing, H, and Lettering project by Grace Frösén - 09.13.2021
      • Tomorrow Music Video. Traditional illustration project by Grace Frösén - 07.02.2021
      • Ferris Wheel Sponsored Artist Campaign. T, and pograph project by Grace Frösén - 07.02.2021
      • Mental Health Comic Illustrations. Traditional illustration project by Grace Frösén - 07.02.2021
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      Karishma Chugani Karishma Chugani @karishma_chugani Creative coach / teacher Madrid, Spain
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      50,320
        • My project in Inside a Creative Notebook: Explore Your Illustration Process course. Traditional illustration, Sketching, Creativit, Drawing, Watercolor Painting, Children's Illustration, Sketchbook, and Gouache Painting project by Karishma Chugani - 06.29.2021
        • The Little Red Riding Hood. Children's Illustration, Editorial Design, Editorial Illustration, Paper Craft, Stor, board, Stor, and telling project by Karishma Chugani - 01.25.2021
        • Wild Women Paper Cuts. Fine Arts, Traditional illustration, and Paper Craft project by Karishma Chugani - 12.09.2020
        • Le Chocolat des Françcais x Instagram. Traditional illustration, Packaging, and Product Design project by Karishma Chugani - 10.15.2020
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        Sarah van Dongen Sarah van Dongen @sarahvandongenillustration Amsterdam, Netherlands
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        119,474
          • AWW Magazine. Traditional illustration project by Sarah van Dongen - 01.01.2021
          • Flow magazine. Traditional illustration project by Sarah van Dongen - 09.01.2020
          • Adobe coloring page. Traditional illustration project by Sarah van Dongen - 05.30.2020
          • The neighbourhood surprise . Children's Illustration project by Sarah van Dongen - 04.22.2021
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          Martina Flor Martina Flor @martinaflor Berlin, Germany
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          163,062
          • Typography
          • Design
          • Frases de Creativos. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
          • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
          • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
          • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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          Foresti Design Foresti Design @forestidesign São Paulo, Brazil
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          6,312
            • Brand identity for Stellar. Design, Br, ing, Identit, Graphic Design, Creativit, and Logo Design project by Foresti Design - 08.15.2022
            • Sallve brand identity. Design, Graphic Design, Br, ing & Identit project by Foresti Design - 12.09.2021
            • Name and brand identity for Dita Livros. Traditional illustration, Br, ing, Identit, Editorial Design, T, pograph, Naming, and Graphic Design project by Foresti Design - 12.09.2021
            • Brand identity for D2. Traditional illustration, Br, ing, Identit, Graphic Design, T, pograph, and Logo Design project by Foresti Design - 12.09.2021
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            Jon Contino Jon Contino @joncontino New York, United States
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            6,430
            • Design
            • Branding & Identity
            • Hotel Tacoma. Design, Traditional illustration, Art Direction, Br, ing, Identit, Creative Consulting, Events, Graphic Design, Lettering, and Logo Design project by Jon Contino - 11.11.2021
            • Shrill. Design, Traditional illustration, Advertising, Film, Video, TV, Animation, Art Direction, Br, ing, Identit, Creative Consulting, Graphic Design, TV, Social Media, and Lettering project by Jon Contino - 11.11.2021
            • The Anvil Hotel. Design, Traditional illustration, Art Direction, Br, ing, Identit, Creative Consulting, Graphic Design, Packaging, and Lettering project by Jon Contino - 11.11.2021
            • Chicago White Sox. Design, Br, ing, Identit, T, pograph, and Lettering project by Jon Contino - 11.11.2021
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            Genis Carreras Genis Carreras @carreras Designer and illustrator Girona, Spain
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            2,691
            • Design
            • Branding & Identity
            • Google for Events. Br, ing, Identit, Graphic Design, and Traditional illustration project by Genis Carreras - 01.14.2020
            • Philographics. Design, Poster Design, and Editorial Design project by Genis Carreras - 03.03.2015
            • Searce visual identity. Design, Br, ing & Identit project by Genis Carreras - 03.04.2022
            • New Philosopher covers. Editorial Design, Design, Traditional illustration, and Vector Illustration project by Genis Carreras - 03.04.2022
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            Nick Eagleton Nick Eagleton @nick_e London, United Kingdom
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            7,867
            • Design
            • Branding & Identity
            • Quant insight - an identity for a company that uses astrophysics to track the financial markets.. Br, ing, Identit, and Design project by Nick Eagleton - 11.24.2021
            • My first industry award - for the River & Rowing Museum. Design, Br, ing, Identit, and Graphic Design project by Nick Eagleton - 09.26.2021
            • Always making pictures of anything that catches my hungry eye. Photograph project by Nick Eagleton - 09.26.2021
            • Experiments in the arts for the Jerwood Foundation. Design, Br, ing, Identit, Art Direction, and Graphic Design project by Nick Eagleton - 09.26.2021
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            Raissa Pardini Raissa Pardini @raissapardini Creative Director London, United Kingdom
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            1,630
            • Design
            • Typography
            • "WOMEN" by Nadia Lee Cohen . Editorial Design, Design, T, and pograph project by Raissa Pardini - 04.04.2023
            • V&A poster acquisition. Poster Design, Design, T, pograph, and Music project by Raissa Pardini - 04.04.2023
            • NYTIMES X T BRAND X DEPARTURES. Design, T, pograph, Editorial Design, and Editorial Illustration project by Raissa Pardini - 04.04.2023
            • Maneskin's global Mammamia campaign. Music, Design, T, pograph, Br, ing & Identit project by Raissa Pardini - 04.04.2023
          • Teacher Plus
            Alex Aperios Alex Aperios @alexaperios Design Director Cambridgeshire, United Kingdom
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            2,502
            • Graphic Design
            • Logo Design
            • Clearbound Pictures. Design, Film, Video, TV, Logo Design, Br, ing & Identit project by Alex Aperios - 10.07.2022
            • Hub Agency Rebrand - 2022. Design, Logo Design, Br, ing & Identit project by Alex Aperios - 07.27.2022
            • My project for course: Minimalist Logo Design With Personality. Design, Br, ing, Identit, Graphic Design, and Logo Design project by Alex Aperios - 03.01.2021
            • Hotel Gotham  - Brand identity design. Logo Design, Br, ing, Identit, and Art Direction project by Alex Aperios - 06.16.2022
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            Carlos Mignot Carlos Mignot @carlosmignot Sócio na Plau e Designer de Marcas e Tipos Rio de Janeiro, Brazil
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            15,338
            • Typography
            • Typography Design
            • Tipografia sob medida para o Canal Brasil. T, pograph, Design, T, and pograph project by Carlos Mignot - 03.01.2020
            • Burger For A Day. Design, Br, ing & Identit project by Carlos Mignot - 03.01.2020
            • Voa Hoteis. Br, ing, Identit, Design, and Logo Design project by Carlos Mignot - 03.02.2019
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            Everton Gargioni Everton Gargioni @evertongargioni Designer Gráfico Campo Grande, Brazil
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            1,614
            • Design
            • Branding & Identity
            • Renato W Gomes. Art Direction, Br, ing, Identit, Graphic Design, Logo Design, and Digital Design project by Everton Gargioni - 06.08.2022
            • Liana Godoy. Design, Art Direction, Graphic Design, and Logo Design project by Everton Gargioni - 03.05.2020
            • Marks Collection No.3. Design, Graphic Design, Logo Design, Art Direction, Br, ing, Identit, and Drawing project by Everton Gargioni - 11.13.2020
            • Lucas Grisoste. Design, Art Direction, Br, ing, Identit, Graphic Design, and Logo Design project by Everton Gargioni - 06.29.2020
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            Mumfolk Studio Mumfolk Studio @mum_folk Founder & Creative Director Cambridgeshire, United Kingdom
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            5,634
            • Branding & Identity
            • My project in Brand Identity Design: Expressing Visual Meaning course. Design, Art Direction, Br, ing, Identit, Graphic Design, and Logo Design project by Mumfolk Studio - 10.13.2021
            • Grey x Wild. Graphic Design, Br, ing, Identit, Design, and Web Design project by Mumfolk Studio - 06.22.2021
            • Hana Jay Klokner Brand Identity. Design, Br, ing, Identit, Art Direction, and Graphic Design project by Mumfolk Studio - 06.22.2021
            • The Little Sunshine Store . Br, ing, Identit, Packaging, Social Media Design, and Web Design project by Mumfolk Studio - 04.04.2021
          • Teacher Plus
            Alisa Sibirskaya Alisa Sibirskaya @alisasibirskaya Barcelona, Spain
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            3,082
            • Photography
            • Film, Video & TV
            • Portraits. Photograph, Photograph, Post-production, Photo Retouching, Photographic Lighting, Digital Photograph, Fine-Art Photograph, Photomontage, and Art Direction project by Alisa Sibirskaya - 10.10.2022
            • Intimate Collection of Melancholisms. Photograph, Photograph, Post-production, Photo Retouching, Digital Photograph, Fine-Art Photograph, Photomontage, Art Direction, and Photographic Lighting project by Alisa Sibirskaya - 10.10.2022
            • Requiem. Photograph, Photograph, Post-production, Photo Retouching, Photographic Lighting, Digital Photograph, Fine-Art Photograph, Photomontage, and Art Direction project by Alisa Sibirskaya - 10.10.2022
            • Take me to the Netherlands. Photograph, Photograph, Post-production, Photo Retouching, Photographic Lighting, Fine-Art Photograph, Digital Photograph, Photomontage, and Art Direction project by Alisa Sibirskaya - 10.10.2022
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            June Mineyama-Smithson June Mineyama-Smithson @june_mamimu Artist/graphic designer on a mission to spread optimism London, United Kingdom
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            1,787
            • Graphic Design
            • Design
            • Barbican Geometrics: How to Find Joy in Brutalist Aesthetic. Design, Traditional illustration, and Graphic Design project by June Mineyama-Smithson - 10.24.2022
            • Wall of Prosper: Final Project for My Domestika Course. Traditional illustration, Sketching, Design, Graphic Design, Concept Art, Stor, and telling project by June Mineyama-Smithson - 10.24.2022
            • Harmony Beats Envy for Creative Boom. Design, Traditional illustration, and Graphic Design project by June Mineyama-Smithson - 10.24.2022
            • The Margate School Public Art. Street Art, Design, and Traditional illustration project by June Mineyama-Smithson - 10.24.2022
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            Loulou & Tummie Loulou & Tummie @louloutummie Tilburg, Netherlands
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            2,446
            • Design
            • Branding & Identity
            • Children book - Fold Out. Traditional illustration, Character Design, Children's Illustration, Picturebook, and Children's Literature project by Loulou & Tummie - 11.22.2022
            • GIF animation. Traditional illustration, Animation, Character Animation, and Character Design project by Loulou & Tummie - 11.22.2022
            • Prints. Traditional illustration, Character Design, Vector Illustration, and Printing project by Loulou & Tummie - 11.22.2022
            • Kids Packaging. Design, Traditional illustration, Character Design, Packaging, Creating with Kids, and Logo Design project by Loulou & Tummie - 11.22.2022
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            Rich Baird Rich Baird @richbaird London, United Kingdom
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            1,622
            • Design
            • Branding & Identity
            • LogoArchive Website. Design Management, and Design project by Rich Baird - 02.03.2022
            • Modernist Logo Design. Logo Design project by Rich Baird - 06.09.2022
            • BP&O Website. Design Management project by Rich Baird - 02.02.2022
            • LogoArchvie Issue  9. Design project by Rich Baird - 12.14.2021
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            Diana Varma Diana Varma @diana_varma Educator & Curious Human Toronto, Canada
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            3,115
            • Design
            • Branding & Identity
            • NEW Free Font: Friends With Failure. T, pograph, T, pograph, and Design project by Diana Varma - 06.10.2023
            • The Creative Confidant - A Book Written and Released Week-by-Week. Writing, Design, Creativit, Stor, telling, Content Writing, Non-Fiction Writing, and Narrative project by Diana Varma - 04.17.2023
            • 119-121: Mags 2022. Design, and Podcasting project by Diana Varma - 06.21.2022
            • 116-118: BIG EMOTIONS in Creative Living. Design, and Podcasting project by Diana Varma - 06.16.2022
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            Nick Liefhebber Nick Liefhebber @liefhebber Utrecht, Netherlands
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            2,797
            • Traditional illustration
            • Digital Illustration
            • Lacuna - A cozy game of mystical geometry. Br, ing, Identit, Graphic Design, and Traditional illustration project by Nick Liefhebber - 09.11.2023
            • Fairtrade Original - Indonesian Flavours. Traditional illustration project by Nick Liefhebber - 09.11.2023
            • Wuling - Year of the Ox. Traditional illustration, and Advertising project by Nick Liefhebber - 09.27.2022
            • Black Sheep Cycling - Split the Difference. Traditional illustration project by Nick Liefhebber - 09.27.2022
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            Kayleigh June Kayleigh June @kayleighjune Sydney, Australia
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            3,513
            • Photography
            • Film, Video & TV
            • Commercial Beauty Photography & Retouching. Photograph, Portrait Photograph, Photo Retouching, Photograph, Post-production, and Fashion Photograph project by Kayleigh June - 01.19.2022
            • Editorial Beauty Photography. Photograph, Portrait Photograph, Fashion Photograph, Photograph, Post-production, and Photo Retouching project by Kayleigh June - 01.19.2022
            • Cosmetic Beauty Photography. Photograph, Fashion Photograph, Portrait Photograph, Photo Retouching, Photograph, and Post-production project by Kayleigh June - 01.19.2022
            • Skincare Beauty Photography. Photograph, Portrait Photograph, Photograph, Post-production, Photo Retouching, and Fashion Photograph project by Kayleigh June - 01.19.2022
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            Erikas Chesonis Erikas Chesonis @erikas_chesonis Austin, United States
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            3,671
              • Final Project for course: Vector Illustration for Vibrant Compositions. Graphic Design, T, pograph, T, pograph, Design, Vector Illustration, Traditional illustration, Digital Illustration, and Sketching project by Erikas Chesonis - 01.31.2022
              • The Killers Poster - Desert Days & Neon Nights. Traditional illustration, Graphic Design, T, pograph, and Vector Illustration project by Erikas Chesonis - 06.06.2021
              • Building Birds with Shapes. Traditional illustration, Graphic Design, and Vector Illustration project by Erikas Chesonis - 04.19.2022
              • Star Wars Retro Ships. Traditional illustration, Vector Illustration, Screen Printing, and Poster Design project by Erikas Chesonis - 11.16.2021
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              Becky Cas Becky Cas @beckycas Freelance Illustrator Herisau, Switzerland
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              29,851
              • Traditional illustration
              • Sketching
              • Totally Kawaii. Traditional illustration project by Becky Cas - 05.30.2022
              • Cute Foods Around Town. Traditional illustration project by Becky Cas - 05.26.2022
              • CASETiFy Collab. Traditional illustration project by Becky Cas - 03.18.2022
              • My First Trip. Traditional illustration project by Becky Cas - 03.18.2022
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              Tania Yakunova Tania Yakunova @yakunova_t Illustrator Kyiv, Ukraine
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              7,721
                • Ukraine. Traditional illustration, Design, and Poster Design project by Tania Yakunova - 07.13.2022
                • You will Never Work Alone, Deloitte. Br, ing, Identit, and Traditional illustration project by Tania Yakunova - 05.30.2022
                • Google Doodle to celebrate Ukrainian Embroidery Shirt Day. Traditional illustration project by Tania Yakunova - 05.30.2022
                • Music Series. Traditional illustration, and Character Design project by Tania Yakunova - 05.30.2022
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                Kevin Craft Kevin Craft @kevin_craft Dallas, United States
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                6,230
                • Design
                • Branding & Identity
                • Gem Bakery Website. Web Design, Br, ing, Identit, and Logo Design project by Kevin Craft - 06.12.2022
                • Elevine Field & Flora. Design, Br, ing, Identit, and Graphic Design project by Kevin Craft - 06.12.2022
                • Zetina Construction. Graphic Design, Br, ing & Identit project by Kevin Craft - 12.24.2021
                • Cremelo Coffee. Design, Packaging, Logo Design, Graphic Design, T, and pograph project by Kevin Craft - 08.17.2021
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                Ana Miminoshvili Ana Miminoshvili @ananomiminoshvili Tbilisi, Georgia
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                2,758
                • Traditional illustration
                • Fine Arts
                • The New Yorker - Viral Spillover. Traditional illustration, and Editorial Illustration project by Ana Miminoshvili - 09.01.2022
                • The New York Times Book Review Cover. Traditional illustration, and Editorial Illustration project by Ana Miminoshvili - 08.16.2022
                • The Last White Man. Traditional illustration project by Ana Miminoshvili - 08.04.2022
                • My project for course: Digital Illustration Techniques to Boost Your Style. Drawing, Digital Illustration, and Digital Drawing project by Ana Miminoshvili - 05.18.2022
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                Sara Ricciardi Sara Ricciardi @sararicciardi Toscana, Italy
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                4,705
                  • METAMORFOSI. Design project by Sara Ricciardi - 03.02.2022
                  • PECTEN. Design project by Sara Ricciardi - 03.02.2022
                  • NATURA MORTA. Design project by Sara Ricciardi - 03.02.2022
                  • IT'S TIME TO BLOOM. Design project by Sara Ricciardi - 03.02.2022
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