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    Colors that tell stories: the psychology of color in illustration
    Latest blog post

    Colors that tell stories: the psychology of color in illustration

    1. Introduction 2. The same character can convey gentleness or danger just by changing the color of his clothes. Color is not only aesthetics: it is a silent language that communicates emotions and deep meanings. Color psychology studies how tones influence our perception and emotions, and in the world of illustration it becomes an essential tool to give life to characters and scenarios. Have you ever wondered why an illustration immediately calms you down or, on the contrary, instantly transmits tension? The answer usually lies in the choice of color.

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Alfonso Jiron Espinoza

Alfonso Jiron Espinoza

@alfonso_jiron

Santo Domingo, Costa Rica

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  • Teacher Plus
    HaJ HaJ @haj Atlanta, United States
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    3,644
    • 3D
    • Animation
    • HaJ's film and television reel. Photograph, Post-production, Audiovisual Production, Film, Filmmaking, and Writing project by HaJ - 08.05.2021
    • Exchange for Disney. Photograph, Post-production, Audiovisual Production, Motion Graphics, Writing, Film, Video, TV, and Filmmaking project by HaJ - 08.08.2016
    • Save My Edges (BET) Featuring Celebrity Guest Jordan Sparks, Tatyana Ali, Andra Day. Writing, Audiovisual Production, Photograph, Photograph, and Post-production project by HaJ - 08.01.2021
    • Angry Black Women (a comedy). Filmmaking, Audiovisual Production, Writing, Photograph, and Post-production project by HaJ - 08.02.2021
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    Pupila Pupila @pupila Estudio de diseño San José, Costa Rica
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    7,507
    • Branding & Identity
    • Creative Consulting
    • Nutrivida. Design, Traditional illustration, and Packaging project by Pupila - 08.19.2020
    • Waterfalls and legends. Editorial Design, and Traditional illustration project by Pupila - 04.29.2020
    • Meet. Br, ing, Identit, Graphic Design, and Packaging project by Pupila - 04.21.2020
    • Isla del Coco. Art Direction, Editorial Design, and Graphic Design project by Pupila - 04.16.2020
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    Valeria Dubin Valeria Dubin @valeriadubin Comunicación Visual // Diseño Gráfico Barcelona, Spain
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    227,150
      • Mi Proyecto del curso: Diseño eficiente: optimiza tu workflow entre Illustrator y Photoshop. Graphic Design project by Valeria Dubin - 05.03.2021
      • Mellow shisha bar. Br, ing, Identit, Naming, and Signage Design project by Valeria Dubin - 04.06.2021
      • Jaume Llobet. Br, ing, Identit, Art Direction, Design, and Graphic Design project by Valeria Dubin - 03.04.2018
      • Campañas Melià Hoteles. Art Direction, Design, Poster Design, Graphic Design, and Advertising project by Valeria Dubin - 04.04.2018
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      Flor Kaneshiro Flor Kaneshiro @florkaneshiro Ilustradora Junín de los Andes, Argentina
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      236,888
      • Traditional illustration
      • Path. Editorial Pastel de Luna. Traditional illustration project by Flor Kaneshiro - 11.01.2020
      • Ghost of Tsushima. PlayStation Latinoamérica. Traditional illustration project by Flor Kaneshiro - 08.05.2020
      • Shiki. Juegos Maldón. Traditional illustration project by Flor Kaneshiro - 11.16.2020
      • Ohlalá! Agenda 2021. Traditional illustration project by Flor Kaneshiro - 11.30.2020
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      Patricio Betteo Patricio Betteo @patriciobetteo Ilustrador Santiago de Querétaro, Mexico
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      142,479
      • Painting
      • Design
      • CHARACTER DESIGN. Traditional illustration project by Patricio Betteo - 09.17.2019
      • Digital painting in Photoshop. Digital Illustration project by Patricio Betteo - 10.30.2018
      • ILUSTRACIÓN. Traditional illustration project by Patricio Betteo - 06.01.2017
      • DIGITAL PAINTINGS. Painting, and Traditional illustration project by Patricio Betteo - 06.01.2017
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      Gemma Román Gemma Román @gemmaroman Culiacán, Mexico
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      173,085
      • Design
      • Traditional illustration
      • Jurassic Park . Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.07.2019
      • Sifaka Diademado - especies en peligro para OneMillionOneMonth. Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 06.02.2019
      • Matilda and Tronchatoro - Character Design. Character Design, Editorial Design, Traditional illustration, Digital Illustration, and Children's Illustration project by Gemma Román - 03.08.2019
      • Campaña de redes para Disney. Digital Illustration, and Traditional illustration project by Gemma Román - 03.08.2017
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      Masquespacio Masquespacio @masquespacio Valencia, Spain
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      440,182
        • Cabinette. Interior Design, Interior Architecture, Interior Decoration, and Decoration project by Masquespacio - 02.02.2019
        • Roca Casa Decor. Interior Design, Interior Architecture, Product Design, and Decoration project by Masquespacio - 07.19.2022
        • Silla Wink. Furniture Design, Making, Industrial Design, and Design project by Masquespacio - 06.17.2022
        • Rubio Notebooks. Interior Design, Decoration & Interior Architecture project by Masquespacio - 05.20.2022
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        Quique Ollervides Quique Ollervides @quique_ollervides Acomodador de tintas y pixeles Mexico City, Mexico
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        126,801
        • Design
        • 3D
        • LOGOS. Graphic Design project by Quique Ollervides - 10.17.2016
        • GIG POSTERS 03 (music and other posters). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 10.17.2016
        • GIG POSTERS 02 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2015
        • GIG POSTERS 01 (carteles/posters/afiches para la música). Graphic Design, Traditional illustration, and Screen Printing project by Quique Ollervides - 03.12.2013
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        Joan Boluda Joan Boluda @joanboluda Consultor de Marketing Online Barcelona, Spain
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        134,525
        • Web Development
        • Web Design
        • RetoSite. IT, Marketing, Web Design, Web Development, Digital Marketing, E-commerce, No-Code Development, and Business project by Joan Boluda - 07.14.2022
        • AudioCursos.com. Education project by Joan Boluda - 05.16.2022
        • Cursos de costura creativa Lulú Ferris. Sewing, and Creativit project by Joan Boluda - 07.12.2020
        • Cursos para emprendedores boluda.com. Web Development, Digital Marketing, Marketing, Web Design, E-commerce, and No-Code Development project by Joan Boluda - 06.17.2018
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        Paulina Maciel · Canela Paulina Maciel · Canela @pau_maciel Diseñadora, Ilustradora, watercolor painter Guadalajara, Mexico
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        431,651
        • Branding & Identity
        • Art Direction
        • LOVE GROWS IN NATURE. Traditional illustration, Botanical Illustration, Watercolor Painting, and Advertising project by Paulina Maciel · Canela - 11.08.2020
        • DIARIES - MY INSECTS. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
        • NATURAL HISTORY. Traditional illustration, and Watercolor Painting project by Paulina Maciel · Canela - 10.04.2019
        • ALARE LABS . Design, and Traditional illustration project by Paulina Maciel · Canela - 10.04.2019
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        Martina Flor Martina Flor @martinaflor Berlin, Germany
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        163,282
        • Typography
        • Design
        • Creative Quotes. Traditional illustration, T, and pograph project by Martina Flor - 01.29.2015
        • Letter Collections. T, and pograph project by Martina Flor - 10.21.2014
        • Lettering vs Calligraphy. T, and pograph project by Martina Flor - 10.19.2014
        • Net Magazine. T, and pograph project by Martina Flor - 10.19.2014
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        Mr. Kone Mr. Kone @mrkone Art direction, Creativity, Design, Illustration and Art Tokyo, Japan
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        167,449
          • Maskatesta . Traditional illustration, Design, and Editorial Design project by Mr. Kone - 11.24.2021
          • Mexico House. Br, ing, Identit, Traditional illustration, and Design project by Mr. Kone - 11.24.2021
          • Aeropostal. Design, Traditional illustration, and Fashion Design project by Mr. Kone - 11.24.2021
          • Nike. Traditional illustration, Interior Decoration, Art Direction, and Design project by Mr. Kone - 11.24.2021
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          Román García Mora Román García Mora @romangm Ilustración digital e infografía Madrid, Spain
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          169,613
          • Design
          • Traditional illustration
          • My Course Project: Naturalistic Animal Illustration with Procreate. Digital Illustration & Infographics project by Román García Mora - 03.16.2020
          • San Clemente al Laterano. 3D, Digital Illustration & Infographics project by Román García Mora - 12.14.2017
          • Pompeya antes de la erupción. 3D, Digital Illustration & Infographics project by Román García Mora - 02.15.2019
          • La Niña. 3D, Digital Illustration & Infographics project by Román García Mora - 01.15.2019
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          Tatabi Studio Tatabi Studio @tatabi We create brands and packaging with soul ~ Based in Spain, thinking ECO, working worldwide Valencia, Spain
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          228,893
          • Design
          • Packaging
          • TANSET Cosmetics. Art Direction, Design, and Packaging project by Tatabi Studio - 03.30.2021
          • Cokowo, traditional and funny coco food. Br, ing, Identit, and Packaging project by Tatabi Studio - 03.04.2021
          • Mimi & Boo. Design, Logo Design, and Packaging project by Tatabi Studio - 11.08.2020
          • IKI · Natural toothpaste. Br, ing, Identit, and Product Design project by Tatabi Studio - 04.29.2020
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          Mónica Muñoz Hernández Mónica Muñoz Hernández @moniquilla Madrid, Spain
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          160,482
          • Design
          • Traditional illustration
          • 2020 Handkerchief Collection. Accessor, Design, Product Design, Printing, Photograph, and Pattern Design project by Mónica Muñoz Hernández - 08.20.2020
          • Design of prints for chocolate packaging. Design, Pattern Design, Printing, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 05.13.2019
          • Print design for tea packaging. Pattern Design, Traditional illustration, and Packaging project by Mónica Muñoz Hernández - 01.31.2019
          • Collection of Printed Scarves. Design, Pattern Design, and Product Design project by Mónica Muñoz Hernández - 11.13.2018
        • Teacher Plus
          Puño Puño @puno Medellín, Colombia
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          859,363
          • Traditional illustration
          • Photography
          • Experimental cómic challenge / Confinement drawing journal. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Reto de cómic experimental / diario dibujado de la cuarentena. Drawing, and Traditional illustration project by Puño - 04.13.2020
          • Class notes. Traditional illustration project by Puño - 03.08.2017
          • Drawings I make in less than 5 minutes to warm up my hand or brain. Fine Arts, and Traditional illustration project by Puño - 02.28.2016
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          Ignacio Cruz Moreno Ignacio Cruz Moreno @igmoweb Desarrollador web Madrid, Spain
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          329,396
            • WP Hummingbird. Web Development project by Ignacio Cruz Moreno - 02.14.2016
            • Berlin Startup Jobs. Web Development project by Ignacio Cruz Moreno - 01.27.2016
          • Teacher Plus
            Ana Santos Ana Santos @anasantos Ilustradora freelance Salamanca, Spain
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            410,157
            • Fine Arts
            • Arts & Crafts
            • Book: The Secret Life of Fairies. Traditional illustration, Creativit, Drawing, Portrait Drawing, Artistic Drawing, Oil Painting, Picturebook, Children's Literature, Botanical Illustration, Acr, lic Painting, Children's Illustration, Digital Illustration, Painting, Fine Arts, Character Design, and Art Direction project by Ana Santos - 11.04.2023
            • Campaign - Depression. "Elena's Journey". Traditional illustration, Animation, Art Direction, Character Design, Education, Fine Arts, Interactive Design, Painting, Web Design, Pencil Drawing, Creativit, Concept Art, Artistic Drawing, and Portrait Drawing project by Ana Santos - 09.16.2021
            • Editorial design and illustration.. Fine Arts, Artistic Drawing, Editorial Design, Editorial Illustration, and Botanical Illustration project by Ana Santos - 04.15.2020
            • Editorial Illustration . Fine Arts, Pencil Drawing, Traditional illustration, and Children's Illustration project by Ana Santos - 03.01.2019
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            Aarón Martínez Aarón Martínez @aaronmartinez Diseñador e ilustrador Mexico City, Mexico
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            569,697
            • 3D
            • Branding & Identity
            • COOK WITH HUAWEI. 3D, 3D Animation, Character Animation, Design, 3D Design, and Traditional illustration project by Aarón Martínez - 08.25.2020
            • APP STORE. 3D, Art Direction, Character Design, 3D Character Design, and Traditional illustration project by Aarón Martínez - 04.04.2019
            • THINGS THREE D II. Art Direction, Character Design, Traditional illustration, and 3D Modeling project by Aarón Martínez - 02.11.2019
            • MORE 2D STUFF. Art Direction, Character Design, and Traditional illustration project by Aarón Martínez - 01.11.2019
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            Ana Victoria Calderon Ana Victoria Calderon @anavictoriana Artista Mexico City, Mexico
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            623,551
            • Traditional illustration
            • Join me for a Watercolor Retreat in Greece! Spring 2025. Events, Education, and Painting project by Ana Victoria Calderon - 09.16.2024
            • Portugal Watercolor Retreat 2024. Events, Education, Fine Arts, L, scape Architecture, and Painting project by Ana Victoria Calderon - 07.05.2023
            • Magic Jungle Book: Un manual para desarrollar el espíritu creativo. Writing, Editorial Design, Fine Arts, Creative Writing, and Creativit project by Ana Victoria Calderon - 05.26.2023
            • Magic Jungle 2023 / English & Español!. Events, Creative Consulting, Education, and Fine Arts project by Ana Victoria Calderon - 10.05.2022
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            Domestika Domestika @domestika Berkeley, United States
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            2,183,633
            1. Creatives
            2. Santo Domingo, Costa Rica
            3. Design in Santo Domingo, Costa Rica
            4. Alfonso Jiron Espinoza

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