Instagram Tutorial: How to Create Hooked Captions

Learn the basic tips to work on your photo captions and give meaning to your Instagram posts, with Pati Gagarin

Uploading good photos on Instagram is essential to achieving a harmonious and attractive feed. But a good caption is the element that can enhance your account and bring in followers. Because in the most visual social network it is important to differentiate yourself and one of the ways to achieve this is through attractive, ingenious texts with personality. How to get a hooked caption?

Pati Gagarin (@patigagarin) is a photographer, she has worked for clients such as Adidas, Google, Vogue Spain or Reebok and has also developed a few personal projects with natural light and the infinite number of colors as her hallmarks. In this tutorial he teaches you the basic tips to work with photo captions and give meaning to your Instagram posts. You can watch the video below:

3 basic tips to work with photo captions and give meaning to your Instagram

1. Work on the caption text

Captions help define the tone we want to convey in our publications. It is recommended that you maintain it, since this way your entire Instagram feed will be consistent. Although you can also go off script from time to time! If you want to make a caption with long text, remember that you have up to 2,000 characters, but don't forget to insert line breaks to make reading easier. Write down all the captions in your notebook, be creative, experiment and play with words.

2. Use hashtags

Another trick to increase the reach of your captions and organize your content is to use hashtags. There is a limit of 30 hashtags per post, however, it is recommended not to use more than 4 or 5 for them to be effective.

3. Interact with your audience

Create Calls to action or calls to action to interact with your audience. For that, you can enter questions related to your photography. For example, if the image is of a city, you can ask for tourist or restaurant recommendations. You can also ask for opinions on the topic you discuss in your post, this way you will generate debate and interaction. On Instagram it is important to create a community and take care of the details. Don't forget to reply to your followers.

Did you like this tutorial? If you want to learn from Pati Gagarin to show your visual identity on Instagram and turn your profile into your best cover letter, don't miss her online course 'Instagram as a photographic portfolio'.

You may also be interested in:

-'Lifestyle photography for Instagram', with Rafa Bertorini.
-'Creative photography for social networks', with Anna Devís and Daniel Rueda.
-'Minimalist photography for Instagram', with Emilio Chuliá Soler.